Madeleine Winer, Author at Tire Review Magazine - Page 15 of 54
Graber: All-Weather, Last-Mile Are ‘Growing Segments’ for Toyo [Audio]

When tire dealers tell you, “Keep doing what you’re doing, I just need more tires,” that’s a simple yet hard mandate to follow, especially in an environment where the supply chain is as predictable as the weather. Yet this is what Toyo Tires dealers told Michael Graber, president and CEO of Toyo Tire USA, when

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K&M Tire: Keeping True to Your Values as Your Grow [Audio]

With opportunities for growth, many businesses add to their bottom line, but it also becomes more complex and complicated to keep things running. With so many balls in the air, it gets harder to stick to your mission– why you even started in the first place–as well as your vision for the business and the

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Staying True to Your Mission, Vision & Values as You Grow with K&M Tire

With opportunities for growth, many businesses add to their bottom line, but it also becomes more complex and complicated to keep things running. With so many balls in the air, it gets harder to stick to your mission– why you even started in the first place–as well as your vision for the business and the

Johnnyg-Friends-Km-Tire-ken-langhals-cheryl-gossard
Sensata Develops Bluetooth TPMS System

Sensata Technologies has developed a new Bluetooth Low Energy (BLE) Tire Pressure Monitoring System (TPMS) for vehicle OEMs to help improve vehicle safety and performance. Interest in BLE TPMS is on the rise as vehicles become more connected, electrified, and autonomous, Sensata says. While common in consumer applications like speakers and headphones, BLE is relatively

Sensata Bluetooth TPMS technology
Look Inside Lamborghini’s VIP Lounge in NYC and Drive a Urus with Us

During a recent ride-and-drive with Pirelli, the tiremaker showcased its relationship with Lamborghini with a stop at the prestige OEM’s Lamborghini Lounge, a no-frills building tucked inside New York City’s Chelsea District. Inside, it’s where discerning soon-to-be Lamborghini owners can go and customize their vehicles (namely, the Huracán and Aventador) as part of the carmaker’s

Lamborghini Lounge vehicle personalized
Tire Industry Association Launches EV Advisory Council

As the automotive industry shifts toward producing electric-powered vehicles, the Tire Industry Association (TIA) has launched an Electric Vehicle Advisory Council (EVAC) to begin evaluating the impact of this evolution on the tire industry. The council will focus on educating and training tire and auto dealers on the proper service techniques and procedures of EVs,

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Curtis Brison Joins TireHub as VP of Sales, Marketing & Strategic Growth

TireHub, the national tire distributor co-founded by Bridgestone and Goodyear, has hired Curtis Brison to fill the role of vice president of sales, marketing and strategic growth. “Adding Curtis to our executive team is a win for TireHub and for our customers,” said CEO Ted Becker. “He is a proven leader and accomplished industry executive.

TireHub-Curtis Brison President North America
From Race to Road: How Pirelli Puts its Tire Technology to the Test

During a hot, sunny day at Watkins Glen International raceway, Orazio Mastracchio runs his hand along the coarse surface of a used racing slick–tires that for months, Pirelli has worked to make specifically for the Lamborghini Super Trofeo race that weekend. “After every race, we measure the tire. We scrape the [top layer of] rubber

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Sailun Tire Americas to Open North American R&D Center

The Sailun Group will establish the Sailun Tire Americas Technical Center (SATC) in Chattanooga, Tennessee. Sailun Tire Americas (STA) says it recently secured a building that will employ tire development engineers, quality engineers, designers, research engineers and technicians. The move marks a significant step in the growth of R&D and the technical capabilities for the

Sailun Tire building HQ
Yokohama Celebrates July 4th with Holiday Rebate

Yokohama Tire is celebrating the Fourth of July holiday with a new rebate promotion. From July 1-4, consumers can earn up to $100 in the form of a Yokohama Mastercard Prepaid card after purchasing a set of four select Yokohama tires, the company says. Among the tires available in the special promotion are the Advan

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Pirelli Talks EV Tires for the Aftermarket, Investing in North America

You may not be seeing electric vehicles in your shop now, but, as market data predicts, they are coming, and tiremakers are preparing in a variety of ways to provide for this new vehicle segment. Thanks to its OE relationships and technology-driven development, one tiremaker that is making significant strides in this segment is Pirelli,

Pirelli Tire Claudio Zanardo Ian Coke
The Trickle Down Effect of Tire Supply Chain Disruption [Audio]

For the last several years, the one word that constantly comes up in conversations about the tire business is supply–No. 1 getting the tires, and No. 2, getting the ones you need. Inflation has caused logistics and transportation costs to rise, and we’re still seeing port congestion and other ripple effects from COVID shutdowns and

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