Kristen Criswell - Managing Editor
Leadership Investment

Sometimes in business, it’s hard to spot your return on investment. That’s not true with Tire Leadership 21 – the return is right there in the syllabus. Send your employee to Tire Leadership 21 and they’ll produce a project aimed at creating $25,000 in revenue or savings. More importantly (something is more important than money?), your

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Forestry Tires

The forest products industry is building back up.

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Understanding Y

I am a Millennial, a card-carrying member of Generation Y. If you were to Google “Millennials,” a multitude of negative, positive, educated and uneducated views about the generation will appear. And, for each of these positive or negative stereotypes, I can find a friend who fits that mold. Hundreds of journalists, bloggers and scholars have

Millennials: The New Agents of Change

How to reach the next generation of consumers and keep your Gen Y employees.

Fuel Efficiency: Low-Rolling Resistant Tires

Using low-rolling resistant tires truly affects a fleet’s bottom line.

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Winter Tires – I’m Sold

As I sat with the pedal to the floor looking out onto ice, I couldn’t help thinking this isn’t right. I shouldn’t have my right foot flat on the floor. How have I only hit 10 mph and why does that feel so fast? Most importantly, why am I driving a Lexus ES350 on a

Bridgestone Combats Cold Weather Conditions with New Blizzak

Bridgestone Americas continually seeks to improve its winter tires and the new Blizzak WS80 does just that, the tiremaker said. “The Blizzak WS80 stops shorter, handles better and grips the road more than our best-selling WS70 tire, which the WS80 replaces,” said Anant Gandhi, product manager for the Blizzak line. Bridgestone showcased the newest addition

Your Average Customer

I’ve been working in the tire industry now for just over six months and I still feel like and am a rookie. While I’ve learned a lot about the industry – in thanks to speaking with dealers and tire manufacturers – I still find myself looking at the industry from a consumer-based point of view.

2014 Will be a Turn Around Year Says Choi

Kumho Tire USA’s annual dealer meeting was different than previous years’ gatherings. Rather than host one big session during its four-day event, the tiremaker hosted several one-on-one sessions with its dealers and distributors. The change in format for the annual meeting was well received. Many of the dealers and distributors at the event said they

Growing Market: Tiremakers See Solid Ag Market for 2014

While there was a drought for much of North America in 2012, the agriculture industry bounced back in 2013. In fact, net farm incomes for the U.S. in 2013 are expected to reach record amounts. Projected net farm incomes are forecasted to be $131 billion, up 15.1% from 2012, according to the most recent report

Michelin Debuts New EverGrip Tech at NAIAS

Michelin claims its new Premier All-Season with EverGrip is better worn than competitor’s new tires.

Pirelli Showcases New SUV/CUV Replacement Tire

Pirelli Tire North America gave select dealers and trade media the chance to check out its newest tire – the Scorpion Verde All-Season Plus – mid-November in Austin, Texas.   The tire is Pirelli’s most recent attempt to take a product developed for OE fitment and tweak it slightly to fit consumer needs in the