Kristen Criswell - Managing Editor
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BFG Takes on Baja With New All-Terrain Tire

The Mexican state Baja California has been the backdrop of off-road racing for many decades and hosts both the Baja 500 and Baja 1000. The sand, silt, jagged rocks, grated and winding roads – as well as steep hills – make the region a natural roller coaster, and an off-roading playground. It is in this

Sailun Sees Itself as a ‘Value Tier’ Brand

Non-stop rain negated any need for a water truck to wet the track during a recent ride and drive on Sailun tires. The standing water and slick conditions also made for a fun and informative test of the various tires’ abilities. New England-based Sullivan Tire & Auto Service, in collaboration with Sailun and TBC Corp.,

BFGoodrich Proves New Tire in Baja California

The Mexican state of Baja California has been the backdrop of off-road racing for many decades and is host to both the Baja 500 and Baja 1000. The sand, silt, jagged rocks, grated and winding roads as well as steep inclines make the region a natural roller coaster, and an off-roading playground. It is in

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It’s Okay to Not Know

The past few months my husband has been searching for a replacement car. Recently, I joined him at the dealership for the test drive. Our experience with the salesman can serve as a lesson for any salesperson at a tire dealership. Like many consumers these days, or as a typical Gen Yer, we had spent

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Sailun Waiting on Tariff Decision

Sailun Tire Corp. is waiting to see the U.S. Department of Commerce’s decision on the USW’s antidumping and countervailing duty complaint against Chinese-made tires before it makes actions regarding potential tariffs, the tiremaker told Tire Review.   “We’re not making any actions, we’re just going to see what happens,” said Brian Mielko, vice president of

Settled In, But Brockel is Not Settling

Little was known about Keiko Brockel when she was elevated to president of Nitto Tire USA Inc. last October. Taking over for Tomo Mizutani (who moved to president of Toyo Tire Holding of America Inc.), the former Nitto Canada president and COO of Nitto Tire USA was not well-known in the industry, even as she

Prep for Winter

With summer in full swing, it’s easy to forget about the frigid winter that plagued much of the U.S. just months ago. But, this past winter had a positive effect for dealers selling winter tires, and industry experts expect this upcoming season to be another positive for dealers, as well. “We have not had a

New Program Develops Future Leaders

Sometimes in business, it’s hard to spot your return on investment. With Tire Leadership 21 the return is right in the syllabus. Participants of the class must, upon competition of the course, deliver a proposal that will save or make at least $25,000 for their companies. However, students of Tire Leadership 21 will bring back

Cooper Building Global Tech Center in US

During an event yesterday, Cooper Tire & Rubber Co. formally announced its plans for a $35.5 million Global Technical Center in Findlay, Ohio. Located at the tiremaker’s headquarters the new tech center will occupy the same building as the company’s North America Technical Center (NATC). Expected to be operational by the end of the year,

Michelin Reaches Deal in Brazil

Michelin announced that it has finalized a deal to acquire Sascar, a Brazilian fleet-tracking and freight-security company, for about $717 million. The acquisition would enable Michelin to expand its service offerings and accelerate the growth of its truck tire business in Brazil, said the company. “Michelin will benefit from the client base and technical and

Update: Giti Brings Plant to S.C.

Chester County, S.C., got its rumored tire plant, but it wasn’t Goodyear that came knocking. Instead, it was Singapore-based Giti Tire Group, which yesterday morning, June 16, revealed plans to build a $560 million radial passenger and light truck/SUV plant. An excited crowd in Chester County, S.C., waited with baited breath to see which company would

Cutting Into a Slow-Growing Landscape Market

To some people, the smell of freshly cut grass signals that spring has finally arrived and summer is on its way. This year, thanks to polar vortexes and “snowmageddons” for much of the country, spring is arriving a bit late. For tire dealers that sell rubber for lawnmowers and other small outdoor power equipment (OPE),