Heather Blessington, Author at Tire Review Magazine - Page 2 of 2
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Integrate Google Apps: Ideal Business Productivity Tools To Use Now

itesCollaboration is the name of the game in business today. Sites offer shared workspaces for your team to brainstorm, with full control over permissions to the documents contained within each workspace. Each of the departments within your dealership can be assigned their own Site where they can organize everything from calendars to event documents to

Engage Your Followers With Facebook Campaigns

The real Facebook success stories come from business owners who are delivering relevant, timely content to their fan bases and cashing in on the rewards of their efforts. The name of the game is engagement. It’s no longer enough to just have a bunch of fans following you but not really paying attention.   In

Step Up Your Social Media Marketing To Stay Relevant

Social media marketing as a whole has moved far beyond posting a picture to Facebook or plopping some random promo on Twitter. These channels are solid, respected marketing and advertising machines. This is a proven fact, and all forms of digital media deliver reports to measure ROI. So it’s time to stop questioning whether or

Blogs: The SEO Weapon

I’ve been touting the mighty power of blogs since the summer of 2006 when I started my very first one. Today, I am writing about business blogs. Early in 2011, Google released an update to its search algorithm known as “Panda” that puts a higher priority on high-quality content. A second update implemented in Oct

Get Tuned Into Google

If you could have dinner with anyone on the entire planet, who would it be? I suppose other women would say Brad Pitt or Ryan Gosling, but they bore me to tears. My response would be Sergey Brin. Don’t know him? You must. Brin is the visionary behind Google. In 2011, he stepped back into

The Future of Digital Media

Know where the digital marketplace is heading in order to create the ideal plan for your shop.

Leverage Text Messaging to Strengthen Your Local Marketing Push

My 70-year-old mother started texting before I did. This probably sounds strange given that I’m the tech geek in the family and "Web" is my middle name. I just never got that hyped about texting. I think it was because I am always being pinged by someone or something (e-mail, phone, kids, door­bell, and so

Six Internet Marketing Investments Worth Making

My team has regular discussions around the office about what we think dealers should be doing with their websites and online marketing efforts. We certainly do our fair share of griping, mostly because it’s difficult to get our message across above all the noise that is coming at tire dealers.

Reputation Management: What Are Customers Saying About You?

The Internet is often referred to as "The Wild, Wild West" because technology is changing so rapidly, it’s virtually impossible to police content, images and business practices. Well, the web just got a heck of a lot wilder in the local search space, so here is what you need to know to protect your dealership’s