Doug Kaufman, Author at Tire Review Magazine - Page 2 of 2
AAPEX to Deliver More for Shops with Repair Shop HQ

The annual AAPEX Show, scheduled for Nov. 3-5, is expanding to create new education and networking opportunities.

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Video: Build Customer Relationships Using Shop Software

Doing the little things now to make your customers happy will solidify your relationship and keep them coming back to your shop time and time again. Doug Kaufman breaks down what customer satisfaction is and some key tricks to make their experience great.

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Exploring Fleet Wheel Buying Choices

Today, fleets’ wheel buying decisions are influenced by value. What may once have been a simple “go/no-go” decision regarding price, appearance and application now may require attention on a case-by-case basis. Here’s what tire dealers should keep in mind.

Training Paradigms are Shifting

Although one could correctly argue that the vehicle service business has never been “easy,” things certainly seemed simpler back in the good old days. In many cases, when it came to vehicle maintenance and repair, employees learned the basics at school or perhaps home on a farm, then received whatever additional, specific training was required