Denise Koeth - Senior Contributing Editor, Tire Review
New Tires, New Focus, New Dealer Resources for Kumho Tire USA

While acknowledging that 2013 likely will be a challenging year for tire dealers and for the industry in general – similar to what was seen in 2012 – Kumho Tire USA executives gave attendees of its annual dealer meeting plenty to look forward to. From new products and a return to the medium truck tire

Run-Flat Tires Offer Dealers Profits, Drivers Peace of Mind

Zero pressure, self supporting, run-on-flat…whatever the moniker each tire manufacturer gives to its run-flat tires, the general idea is the same: consumers can continue driving for 50 miles at up to 50 miles per hour on what would ordinarily be a flat tire. And while cost and ride comfort have long been seen as negative

Bridgestone Dealer Meeting Reveals Renewed Focus, New Boss

There’s a new boss at Bridgestone Americas. And because the boss is such an integral part of success for both the tiremaker and its dealers, the company is shifting its entire go-to-market strategy.Through product innovation, revamped marketing campaigns and a stronger digital media effort, Bridgestone said it will target consumers in an all-encompassing, comprehensive way.

Sports Marketing Strategies

Tiremakers share their sports marketing tactics – and the benefits to dealers.

Conti PureContact Offers Drivers, Dealers the Full Package

The latest rollout from Conti­nental Tire the Americas has so many selling points, the tiremaker said it had to focus its marketing efforts on a handful of key features to streamline the message for consu­mers. The new Continental PureContact, which the company touts as a “luxury performance all-season replacement tire,” offers EcoPlus, Comfort Ride and

Forestry Tire Market Holding Steady, Poised for Growth

The forestry industry, which in recent years has seen ups in certain areas and downs in others, has remained steady overall – and likely is only going to get better, according to several tiremakers in this hard-working segment.While construction markets in North America tumbled during the recession – and have yet to fully get back

$300 Million Mexico Plant is Cornerstone of Pirelli’s N.A. Growth Targets

Pirelli SpA’s formal opening ceremony for its new $300 million passenger and light truck/SUV tire plant in Silao, Mexico, can be described using the same words as the impact the tiremaker hopes the facility will have on its operations in the NAFTA region. Big. Influential. Premium. Just how massive? The new Silao plant, Pirelli’s first

Skid-Steer Market on the Rebound as Construction Restarts

The versatility of skid-steer loaders opens the door to a wide array of potential tire customers. From construction, farming and forestry to landscaping and snow removal – and many, many areas in between – the applications for the hardy machines are nearly endless. Yet despite such application diversity, tire dealers who participate in this niche

Kumho’s Brennan: ‘It is Socially Advantageous to Get a Deal’

How satisfied are you with Kumho’s position in the U.S. market right now? “In regard to passenger tires on cars, we have improved our position, and our vision for the second half of 2012 has improvements in store forLTR. We have renewed our efforts for medium truck radials and have focused more resources directly toward

Goodyear’s New UHP All-Season Eagle Fills Gap in Product Screen

When it comes to wet weather testing, Seattle makes for a good proving ground, giving drivers ample opportunity to experience a tire’s braking, handling and overall performance in the wet. Such was the case in early May when Goodyear invited select tire and enthusiast media and key tire dealers to experience its latest rollout, the

Ag Tiremakers Gear Up for Another Near-Record Year

After a record year in 2011, the North American farm market is still strong. Though the U.S. Department of Agriculture(USDA) predicts declines in net farm income for 2012 compared to last year, ag tire manufacturers remain positive, considering 2011’s final numbers – $100.9 billion, up 28% from 2010, and the highest value on record. For

Bridgestone Expands Product Lines, Marketing Initiatives

At its annual media and tire dealer ride-and-drive event in mid-March, Bridgestone Americas had plenty of news to share, including its new Turanza Serenity Plus and Firestone Destination LE2 tire lines.