Denise Koeth - Senior Contributing Editor, Tire Review
Army of Advocates

By now, you’ve been in the business long enough to know what it takes to earn a customer’s trust. Through top-notch employees, honest and thorough vehicle service, clean and comfortable showrooms – and of course, impeccable customer service – your tire dealership likely is reaping the rewards of hard work and focus. But there’s always

Dealers Tune In to Radio Benefits

Since the first radio commercial hit airwaves more than 90 years ago, large and small businesses alike have often turned to the medium to deliver their messages to consumers. This may lead to the assumption that radio advertising works – after all, longevity speaks for itself, right? – but we all know that the digital,

More Than Just a Website

By now, the majority of tire dealerships have websites – roughly 70%, according to the latest Tire Review research. But in today’s ultra-competitive online environment, just having a Web presence isn’t going to cut it. In order to get – or stay – on top, dealers need more than the basics. Bells and whistles can

Open Up and Reach Out

Experienced dealers share their secrets for successful sales-building events.

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Embracing Diversity

U.S. and Canadian tire dealers face ever-shifting demographics, which means they need to reinvent their marketing and customer service efforts if they wish to cater to all potential customers.

Leveraging Co-Op Cash

In the quest to maximize your shop’s marketing initiatives, it pays to leave no stone unturned. One cost-saving option is to take advantage of tire manufacturer co-op advertising. Co-op programs benefit both parties: manufacturers get their name pushed out at the retail level, and dealers get a price break for certain advertisements or marketing programs.

Leveraging Co-Op Cash

In the quest to maximize your shop’s marketing initiatives, it pays to leave no stone unturned. One cost-saving option is to take advantage of tire manufacturer co-op advertising. Co-op programs benefit both parties: manufacturers get their name pushed out at the retail level, and dealers get a price break for certain advertisements or marketing programs.

Time, Money & Space

What is your dealership ‘paying’ you?

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Make Loyal Customers: Rewards Bring Rewards

Put a customer-keeping cherry on top to keep your best, most loyal customers more loyal.

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Continental Marries Technologies in Latest General Altimax

The General Altimax RT43, which replaces the Altimax RT, features two new technologies designed to help provide the consumer with impressive value.

Bridgestone Launches Tires, Recaps Brand Strategies

Bridgestone Americas used its 2013 Drive and Learn product introduction to roll out four new tires, as well as recap both Bridgestone and Firestone brand strategies, accomplishments and promotions.

Nitto Launches NT90W ‘Severe Winter’ Tire

Nitto Tire USA Inc. recently launched its new studless winter tire, the NT90W, which the company said is “engineered for severe winter driving conditions.” The launch event for key trade and consumer journalists, held in February at the Miller Motorsports Park in Tooele, Utah, was part new product launch and part drive and learn, as