Busting Digital Myths
Today’s consumers are more informed than ever before. They seek information throughout the purchase process and this, in turn, drives their use of smartphones and their consumption of online information. While this comes as no surprise, there is a deeper connection: opportunities exist for savvy tire dealers who find ways to take advantage of this
Understanding Mobile Payment Methods
As further proof that “mobile everything” is here to stay, today’s tech-savvy consumers are buying into the mobile payment concept, making purchases at retail stores with a wave of their phones instead of a swipe of their credit cards. Services such as Apple Pay, Android Pay and Samsung Pay allow users to make secure purchases
2016 Top Shop Finalist: Bud’s Tire Pros
When Bud Luppino sets his mind to something, he does whatever it takes to make it happen. That was the case when, on their very first date, he told his high school sweetheart, Claudia (now his wife of 47 years), that he was going to marry her. And it certainly was the case when he
Passing the Baton: Creating an Exit Strategy
According to a 2015 survey by CNBC and the Financial Planning Association, 78% of small business owners intend to sell their businesses to fund their retirement, yet fewer than 30% have a written succession plan. Whether you are nearing retirement or have decades left, there’s no time like the present to begin forming your exit
Pinpoint Marketing
In the past, targeting a specific area with your shop’s marketing message was somewhat limited: direct mail, newspaper ads, and radio or TV commercials were among the most popular methods. But even with classic target marketing, a tire dealer never really knew how many eyes or ears actually received the message, and often the cost
Giving ‘Green’
From the growth in recycling and conservation efforts to increasing alternative energy sources and electric vehicle production, it’s clear that the “go green” movement isn’t going away. Moreover, many of today’s eco-conscious consumers are looking to align their spending dollars with businesses that share a similar viewpoint. By adding a “green” component to your marketing
Proud to Be a Tire Dealer: John Zisser
When protests turned to riots in Ferguson, Mo., in August 2014, John Zisser sat in his living room, local news on the television, and watched in dismay as looters shattered the windows of his tire dealership and carried out much of the inventory. “There wasn’t a darn thing I could do,” recalls Zisser, who founded
Proud to Be a Tire Dealer: Paul Sullivan
After 48 years in the tire business, there isn’t much that hasn’t been said about Paul Sullivan, vice president of Sullivan Tire & Auto Service. The strategies and methods behind his leadership of the company – which celebrated its 60th anniversary last year – have been chronicled in industry publications and local newspapers alike, making
Mobile vs. Responsive
While it’s common knowledge that smartphones, tablets and other mobile devices are gaining in popularity, the actual statistics may come as a surprise. Currently, more than 60% of all Internet connections take place on a mobile device – meaning mobile activity has actually surpassed desktop activity, and the number of mobile devices is still growing,
Selling Piece of Mind
In a perfect world, drivers would glide their vehicles over smooth-as-glass roadways. Newly purchased tires would perform as designed with even wear and nary a flat throughout their entire lives. And a consumer would have no qualms about paying for the somewhat significant investment of a new set of tires at the trusted independent tire
Mobile vs. Responsive: More Details
While a mobile-friendly solution is a must, how can you decide between a separate mobile site or a responsive site? Holly Biondo, marketing coordinator for Net Driven, breaks down the differences: Mobile Site Designed to be a scaled back version of your website that will make it easier to view and navigate on a mobile
The Art of Purchasing: Building a Media Plan
When it comes to advertising, strategies are endless, mediums are constantly changing and advice is often conflicting. Doing something is better than nothing – results are results, even if they are lackluster – but funneling a shop’s dollars into an ineffective ad campaign is a mistake no one wants to repeat. To take some of