Denise Koeth - Senior Contributing Editor, Tire Review
With Economic Rebound, Off-Road Light Truck Tire Sales Begin to Climb

Tire manufacturers agree that the off-road light truck tire segment was hit particularly hard during the recession – after all, what enthusiasts could afford extra sets of tires and related accessories for hobby vehicles, while fuel prices for their every day rides skyrocketed and household budgets became stretched? But after a strong 2011 and with

2011 Top Shop Winner: Virginia Tire & Auto

“I never had a question in my mind about letting Mike into the business,” Boncarosky says of his son-in-law. “He wanted that and I knew he had some great ideas and skills. He and Julie have a lot of instincts, enthusiasm and abilities and they have done many impressive things.” While Virginia Tire & Auto

Aeolus and Alliance Set to Expand With Green Production, Enhanced Products

Aeolus Tyre Co. Ltd., based in Jiaozuo, Henan Province, is working hard to separate itself from what its leadership describes as the typical Chinese tiremaker stereotype. Ranked the fifth largest tire manufacturer in China in terms of sales – and the country’s top tiremaker in 2010 in terms of growth – Aeolus is a true

Tiremakers Offer Fuel-Saving Rubber – But Compared to What?

The green movement and the desire to save money at the gas pump have driven motorists to welcome fuel-efficient tires with open arms. Even in these penny-pinching times of slow economic recovery, if a set of tires can deliver real fuel savings, consumers are generally willing to spend a little extra up-front.

Tires and Dealers Have Become Part of the Wide World of Sports

Tires have long been associated with motorsports. And perhaps because you can’t drive racecars without race tires, for decades – a century, even – tire manufacturers have flocked to the sport through various sponsorships and initiatives.One trend that has gained some serious traction in recent years is non-racing sports marketing. Whether it’s scoring points with

Tires for Versatile Skid-Steer Loaders Offer Dealers Steady Profits

When discussing investments and economic security, most experts recommend the same strategy: diversification. That way, when one segment of the market falls, all your eggs aren’t in the same proverbial basket. In a way, the same principle can be applied to the skid-steer loader tire market. Because of the machine’s capacity for special attachments and

Tools and Tips For Selling More Winter Tires

he connections – and the budget – to rent out a local ice rink, that wouldn’t provide a true, real-world experience, according to Nokian Tyres’ Bob Hepp, vice president of strategic planning. “You can go to a hockey rink to simulate a frozen surface, but that surface is polished and not what you would find

CTA Adds Two More to Next Generation Construction Tire Line

In a series of back-to-back events in mid-May, Continental Tire the Americas introduced the latest products in its next generation of construction tires: the HSC1 and HDC1. In addition to these new technologies, each tire also offers individual performance benefits that are fine-tuned to their respective applications. The HSC1 (heavy steer construction) offers wider tread

Blossoming Landscape Tire Segment Brings Dealers Added Opportunities

Spring is in the air, and so are signs of recovery when it comes to replacement tire sales. And of course, there’s also the sound of homeowners and professional landscapers everywhere firing up their lawn equipment for the season. All these factors combined offer a promising outlook for tire dealers working the landscaping tire market.Last

Bridgestone Expands its Potential With New Potenzas

With the introduction of three new Potenza tires, the expansion of the fuel-friendly Ecopia line and the kickoff of the annual Safety Scholars Contest and Drive-and-Learn tour, it’s been a busy year so far for Bridgestone Americas.In a series of back-to-back events in mid-March, the tiremaker unveiled the new tires to dealers and select media,

Cooper Begins Record-Breaking Year With Four Product Launches

In a year in which Cooper Tire & Rubber Co. will introduce the most new products to the North American market in the company’s history, the tiremaker is starting things off with a bang.

Super Wides Could Be a Super Benefit For Your Fleet Customers

As the cost of diesel fuel continues to climb, commercial trucking fleets are looking for ways to save dollars. And because tires make up a large part of the budget, more than ever fleets are turning to tire dealers seeking ways to leverage savings, including adopting super wide tires. When commercial customers come asking questions,