Smart Marketing to Grow Your Business
Oftentimes “marketing” is acatch-all for promotions, trade shows, special event sales, in-store celebrityappearances, direct mail, newspaper ads, radio spots – the list goes on. It’s hard to define whatconstitutes marketing and which parts you should consider using to help buildyour business. The truth is that the correct answer is all of the above. But,
Protect Your Data with Enhanced Backup Solutions
Besides your people, there is nothing more important in your business than the data on your computer.It houses all of your customer information, sales and inventory history, and all of your financial history. This data is used to make marketing decisions, buying decisions, and is also required by auditors. What if one day you came
Does Your POS Software Help You Sell More?
Most Point of Sale applications today handle the basic tasks of recording sales, reducing inventory, printing invoices and maybe even updating your general ledger. So how do you choose between them?As technology has evolved, the most significant factor is not whether the software can handle basic book keeping tasks, but whether it gives your sales
Use Technology to Maximize Your Advertising Dollars
For years, independent tiredealers have utilized technology to measure such critical aspects of theirbusiness as inventory turns and mechanic’s productivity. Why? Because for each of theseitems that contribute to revenue, there is an associated cost. Inventory needsto be purchased, mechanics need to be paid, and owners want to know that theyare getting an acceptable return
How Technology Can Strengthen Wholesaler-Retailer Bonds
Successful independent tire wholesalers have long since realized that price alone doesn’t result in success. In fact, as any given market matures and its suppliers consolidate, many wholesalers simply can’t win on price alone. With that, they have come to the conclusion that the more ‘value-added’ services they offer a customer, the more likely they
Technology ROI: A Different View
In the world of an independent tire dealer, calculating return on investment (ROI) is an everyday occurrence. Before you invest in an alignment machine, you calculate the number of additional alignments you could perform with the machine, estimate reduced comebacks and consider how your bay space can best be used. You do the same with
Business Intelligence: Let the Numbers do the Talking
Too often, business owners in the tire industry review their successes and failures long after it is too late to do anything about them. Every month, they patiently wait for ‘the numbers’ from the accounting department, hoping they are up over the previous month or the same month the previous year. Unfortunately, they look at
E-Commerce – Win or Lose – It’s Your Choice
“You’ve got to be on the Web. If you’re not, you’re doomed to fail!” How many times have you heard this, or something like it? You hear about it everywhere, from industry trade publications to popular national business magazines. What many of them don’t tell you, however, is that a poorly executed e-commerce application can
Turning Point of Sale into Point of Profit
Is your computer system simply recording sales at the counter? If so, you are missing a terrific opportunity to expand your salespeople’s skills with technology that can increase your profits. Point of sale (POS) is the best opportunity you will ever have with a customer to sell more profitable products and services. Unfortunately, most business