Craig Gifford, Author at Tire Review Magazine - Page 3 of 6
Altering the Landscape: Dealers Battle Consolidations, Competition For OTR Business

Altering the Landscape Dealers Battle Consolidations, Competition For OTR Business Consolidations, tighter budgets, increased competition. Sounds like any type of industry. But not every industry deals with vehicles capable of moving 100 tons of earth and mineral. Much like the landscapes it works in, the OTR business has changed over the years. The number of

The Great Wide Open: Caring for RV tires and keeping customers informed can win business

      The family vacation. It happens every year, usually in the summer when the kids are out of school. Load up the family car, pack the kids in the backseat and drive cross country. Maybe see the Grand Canyon or Mt. Rushmore. Use to be people traveled in a station wagon. Bulky and

Thinking Outside the Box: Five Ways to Boost Vehicle Service Profits

Thinking Outside the Box  Five Ways to Boost Vehicle Service Profits Vehicle service has long been a staple of nearly every retail tire dealership. The vehicle is up on the rack, the tires are off, and numerous systems are exposed and ready to be looked at. And from the customer’s point of view, it’s convenient

Hot Tires and Cool Wheels

Hot Tires and Cool Wheels The tire and the wheel. Each is similar in that they’re round and are a major component of any vehicle. But while one is made of rubber, the other is metal – steel, aluminum or an alloy. One costs more than the other, and one may never need replacing. One

Dealer Diary: On Their Minds

On Their Minds For the past two years, Tire Review has brought you Dealer Diary, a monthly series that focuses on typical tire dealers and the ins and outs of their businesses.Both Dave Schardt, president of The Wheel Source in Dayton, Ohio, and Barry Steinberg, owner of Direct Tire and Auto Service in Boston, have

Progress and Conservatism

Eighty years ago, a fledgling industry organization held its very first trade show. Every tire dealer in the country was invited to Cleveland, Ohio, to partake in what was being hailed as the first exhibit of its kind.

Race to the Clouds: Harsh Terrain and Break-Neck Speeds Make Pikes Peak Event Different

Harsh Terrain and Break-Neck Speeds Make Pikes Peak Event Different

Dealer Diary: Justly Saying No

Justly Saying No For the past two years, Tire Review has brought you Dealer Diary, a monthly series that focuses on typical tire dealers and the ins and outs of their business.Dave Schardt, president of The Wheel Source in Dayton, Ohio, has made custom wheels his primary focus through both a retail store in Dayton

Withering in the Field: Ag Dealers Can Remain Profitable in a Down Market

Withering in the Field Ag Dealers Can Remain Profitable in a Down Market It’s late August, and for a farmer the harvest is right around the corner. But there’s a problem. The corn is a good foot shorter than it should be this time of year. Nothing can be done. The weather isn’t cooperating –

Their Best Interest: Honesty and Going By the Book The Only Way to Keep Customers

Their Best Interest Honesty and Going By the Book The Only Way to Keep Customers Diary ProfileBarry Steinberg, OwnerDirect Tire (Four locations)Location: Boston, Mass.Years in Operations: 26No. of Bays: 50No. of Techs: 22 service techs and 34 tire techsTire Brands Carried: Toyo, Cooper, Dunlop, Falken and PirelliAverage Jobs/Day: 275-325Tire/Service: 45%/55%Other Non-Tire Services: Complete undercar services, brakes,

Net-Working Tire Dealers and the Internet

Net-Working Tire Dealers and the Internet The Information Superhighway is not really a highway at all, and some would argue that it’s far from super. What it is, is the Internet, a collection of circuits and relays, information and Web pages, tying people all across the world together through phone lines. It is, arguably, the

Dealer Diary

Dealer Diary For the past two years, Tire Review has brought you Dealer Diary, a monthly series that focuses on typical tire dealers and the ins and outs of their business.This year, we’re profiling someone whose primary focus is customer service – Barry Steinberg, owner of Direct Tire and Auto Service, headquartered in Boston. By