Shining Social Media Example
Spencer Carruthers of Kenwood Tire is one of our heroes in the tire industry – a tire dealer who truly gets social media and is using it to his advantage. Spencer doesn’t use print, TV or radio media, which would have been unheard of just a few years ago. He relies on social media and
Is Pinterest of Any Interest for the Tire Industry?
The next "shiny new object" in social media is Pinterest, a two-year-old social bookmarking site that lets users collect and share things they like on the web. Users create online bulletin boards, or "pinboards," for popular categories such as home decor and food. Members can use the Pinterest "Pin It" bookmark tool and iPhone app
Have You Tried Facebook Advertising Yet?
It’s encouraging to see so many tire dealers now using Facebook, many of them quite effectively! But how many of you have advertised on Facebook? If not, you are missing an excellent opportunity for extremely targeted online advertising and a great way to build your fan base. Facebook display ads show up on the right
Lay Claim to Your Google+ Page
Falken Tire came out of the gate quickly on Google+, announcing the creation of its page not long after Google released this new social media platform for brands and organizations to connect with consumers. I recommend that you follow suit, but proceed with care. After setting up JTMarCom’s business pages, here is what I found
Tire Dealers Have a Place on YouTube
The power of video in today’s ultra connected world is undeniable. In today’s time-crunched society, people will take a minute or two to watch a video on YouTube well before reading some ad copy that an agency spent hours producing. Videos often appear on the first page of search engines and are a tried and
Is Google+ a Game Changer?
Much of the talk in the social media world over the past few weeks has been on Google+. Will it compete effectively with Facebook? Will it become victim to "social media fatigue?" So what exactly is Google+? Google+ (pronounced and sometimes written as “Google Plus,” and sometimes abbreviated as “G+”) is a social networking service
Sources To Make Your Facebook Page Better
Now that a sizable number of tire dealers have gotten involved in Facebook, it’s time to make your Fan Page do more – without having to learn how to write code! With today’s easy-to-use Facebook apps, you can do neat things like sell products and services directly from your Facebook page, or conduct contests, sweepstakes,
Develop a Procedure for Handling Online Comments
Just as it is important to have a crisis communications plan in place for your business, it’s also critical to have established procedures for dealing with online comments – both positive and negative. Why? In this world when a tweet or YouTube video can go viral worldwide in minutes, time is not on your side.
Use Video for Extra Google Juice
One common objective of most businesses today is to get on the first page of a Google search. There’s no doubt that landing on page one typically leads to more business. There’s also no doubt that a video greatly enhances your chances of page one success because there are far fewer videos than text items
Tire Dealers Are Getting With It on Facebook
I began monitoring tire dealers using Facebook about two years ago and am happy to report that not only are more tire dealers now on Facebook (anecdotally speaking), many are using it correctly. Take Kentucky dealer Ken Towery’s Tire & Auto Care, for example. The dealer has 283 fans and is providing a steady supply
Big Changes at Facebook
I’ve been bemoaning for some time the fact that Facebook Fan Pages could not become fans of other Fan Pages. You had to use your personal profile to make comments on brand Fan Page walls. I guess many others shared my opinion. Facebook instituted some major changes this month, and the best one in my
It’s a Google World
I was debating whether to discuss Google Places in my next blog. After all, this is such a no brainer! But then I read that only 10% of local businesses in the U.S. have claimed their Google Places listing. Shocking! There are undoubtedly some tire dealers and auto service centers that have not yet claimed