Carley Millhone, Author at Tire Review Magazine
Recruiting Techs: Auditing Your Technician Friendliness

The technician shortage is a very real problem facing the industry. Discover ways to be proactive about it and address your shop’s technician retention now.

Specialty Trailer Tires: Towing in More Revenue

The U.S. is currently experiencing a strong economy, which goes hand in hand with the sale of specialty trailer tires, aka special trailer or ST tires.

All About that Base: Super Wide Base Tires

The super wide base tire is a bit of an enigma. Some manufacturers will say it’s exactly the same type of tire as a wide base tire, while others will argue the size and application differ. You’ll also find a super wide base tire under many names: ultra-wide, super single, and most recently, new generation wide base single (NGWBS).

A/T Tires: The Balancing Act A Positive Future with the LT Consumer

A light truck owner can go by many names: the hobbyist, the off-road enthusiast, the commuter, the worker, the overlander, and we can’t forget about the Jeeper.

Firestone Releases Destination M/T2

Technology has come a long way in 15 years. The original Apple iPod could never compete with today’s smartphones, and who could have fathomed virtual reality headsets would become household items.

Gold Dealers Sail into 2017

A board the Royal Caribbean’s Navigator of the Seas, 640 tire dealers, their guests and Continental Tire the Americas staff took to the sea for the 2017 Gold Dealer Meeting. This year 334 Elite Gold Dealers, including 67 new dealers, qualified for the annual Gold Dealer trip by selling more than 2,000 units in 2016.

End the Search: Find the Technicians Your Shop Needs

Across the country tire dealerships are experiencing empty bays and shops are even closing their doors due to simply not having enough auto repair technicians to get the job done. There are dozen of theories as to why shops can’t find, hire, and keep quality technicians. Some blame the millennial mindset, the aging workforce, and the cultural shift to denounce “dirty” auto jobs. Others attribute the shortage to tech schools not producing quality technicians. But it’s not the why this shortage is happening that is the most important point here. What you should be thinking about is how are you, the independent tire dealer, going to change this problem for your business? How are you going to proactively hire and develop technician talent that will help your business thrive? “Sometimes the most important thing is backing up and getting involved in their community and building some relationships with future techs as they’re growing and maturing rather than just putting all your attention on graduates or people looking for jobs,” says Jennifer Maher, CEO and executive director of TechForce Foundation, a non-profit organization committed to helping tech students with scholarships and grants, and creating tools for employers to hire and train techs. You have the ability to be a part of the change and bring in a new generation of successful technicians, you just have to get involved.

Firestone Goes Off-Road with M/T Tire

Fifteen years after the launch of the Firestone Destination M/T tire, Bridgestone Americas’ Firestone brand has introduced the next generation of its mud-terrain tire – the Destination M/T2.

Danny Smith: Same Day Tire and Auto Repair Tire Pros

That jolt you feel when the roller coaster car is peaking over the first big drop isn’t the only side effect of adrenaline. Same Day Tire and Auto Repair Tire Pros owner Daniel “Danny” Smith let his adrenaline-filled love of racing drive him right into the tire industry.

Pointing Toward Growth

In the spirit of evolution, Point S USA moved its 2017 Annual General Meeting from Portland, Ore., to Phoenix. During the meeting Point S leaders shared the latest advancements and updates the co-op has been working on to keep independent tire dealers on the map.

General AltiMax Arctic 12

Even in the worst weather, the sub-freezing climate of Quebec, Canada, proved to be the best conditions to unveil Continental Tire the Americas’ newest winter tire: the General AltiMax Arctic 12.

Continental Navigates 2017 Plans at Gold Dealer Meeting

Aboard the Royal Caribbean’s Navigator of the Seas, 640 tire dealers, their guests and Continental Tire the Americas staff took to the sea for the 2017 Gold Dealer Meeting.