Barry Rexroad, Author at Tire Review Magazine
A Tire Is Not a Tire: Measurable Goals, Customer Participation Key to Fleet Test Success

s with a “seeing-is-believing” attitude toward tire and equipment purchasing.Such tests also allow dealers to build stronger working relationships with key accounts by demonstrating another  way they can provide increased value and service. Have the End in Mind When setting up or proposing an OTR fleet test, the first step is to clearly define your