Alliance Tire Group has selected a communications agency to handle “its global brand strategy and creative mandate.” The agency, Triton Communications, was selected after a two-month pitch process, according to multiple reports.
Harshawardhan Honmode, executive vice president of marketing, said that the company selected Triton Communications because ATG has “a vision to be amongst the top three global players in the off-highway tire market focused on agriculture, forestry and construction.”
“We looked out for a partner to build our mother brand and the individual brands in sync with our vision and forte,” said Honmode.