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ATDWheels Hosts First Virtual Open House

American Tire Distributors (ATD) recently hosted its first fully interactive ATDWheels Virtual Open House on Oct. 21-22.

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ATD says the event gave over 3,000 customers an in-depth look at the ATDWheels portfolio, including new 2021 wheel styles, digital wheel-selling tools and access to live wheel experts.

ATD says a keynote video featuring Stuart Schuette, president and CEO of ATD, and Myles Kovacs, president and co-founder of TIS and Dropstars, showcased ATD’s commitment to wheels as the two stopped by the ATDWheels garage, took a look at the latest trends and welcomed a surprise appearance from world champion drifter Vaughn Gittin Jr.

For customers, the event offered a look at the ATDWheels Vehicle Visualizer tool, which ATD says gives customers a new and interactive way to choose and sell wheels that meet any specification or preference. ATDWheels offered sales training specific for wheels and were able to speak one-on-one with experts for further support.


The event also highlighted ATD’s product portfolio with 15 brands debuting the latest in wheels and technology, including: TIS, Dropstars, Gear, Center Line, Motiv, Fittipaldi, Worx, Drifz, Cragar, Ultra Platinum, Konig, Rough Country, OE Performance, Pacer and RTR. Some of the product included: TIS 554; Dropstars 658; Motiv 430; Gear 762; and Drifz 318.

TIA says attendees also have the chance to win several giveaways, including 10 “Showrooms of the Future” by TIS and one new 2021 Jeep Wrangler provided by Gear Off Road. The giveaways will continue through Nov. 22 with winners randomly selected at the close of the on-demand portion.

The ATDWheels Virtual Open House is available on-demand from Oct. 23-Nov. 22. Customers can find more information on the event and register at

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