ATD’s TireBuyer Unveils Fresh Look, New Features

ATD’s new TireBuyer logo and website.

TireBuyer—an online tire retailer and a subsidiary of American Tire Distributors (ATD)—has unveiled a new brand identity complementing recent developments to further enhance the shopping experience and help more consumers buy tires online through a new, insightful product recommendation engine, easy search tools, proprietary fitments, seasonal updates and deals and enhanced mobile compatibility for shoppers on the go.

“As one of the first online tire retailers, our mission has always been to take the complexity out of shopping for tires,” said Mark Staudinger, president of TireBuyer. “As consumers’ needs evolve, so does our online platform, making it easier than ever for shoppers to get the tires, wheels and a growing selection of automotive products they need—where and when they need them.”

Explaining how TireBuyer’s new enhancements will benefit shoppers, Staudinger added:

“The website features will give our shoppers even more confidence when they go to purchase tires. With easy search tools, personalized recommendations, proprietary fitments and enhanced mobile capability, we are continuing to raise the bar for our shoppers and in doing so, we’re helping transform the tire industry in the digital age.”

As a part of ATD, TireBuyer offers:

Access to the largest network of distribution centers of more than 120 warehouses across the U.S. providing fulfillment of online orders so consumers can get their tires delivered quickly.
A selection of more than three million tires in stock.
Access to any of TireBuyer’s nearly 10,000 tire dealers and automotive service centers where consumers’ tires will be professionally installed by tire experts.
An exclusive “Installer Advantage” program that guarantees install rates, provides 45-day easy returns, free shipping and free returns.

To view TireBuyer’s new features and fresh look, click here. In 2019, TireBuyer will be implementing additional enhancements to the site.

The Goodyear Tire & Rubber Company has named Ryan Waldron as president of the company's Americas business unit, reporting to Chief Executive Officer and President Mark Stewart. He succeeds Steven R. McClellan, who retired on April 1.

"At Goodyear, our customers are at the center of everything we do, and in Ryan Waldron, we have a customer-centric, execution-focused business leader with a deep understanding of both the marketplace and all aspects of our business, as well as a proven track record of delivering results," Stewart said. "I am thrilled to announce him as president of Goodyear's Americas business and have enormous confidence that under his leadership, both the company and our customers will reach even greater levels of success."