AskPatty.com Launches New Branding

AskPatty.com Launches New Branding

AskPatty.com, Inc. has expanded its service offerings and partnership opportunities to include training, consulting and certifications for the auto industry. This expansion builds off AskPatty’s “Certified Female Friendly” program that has been offered for over a decade. The relaunch includes new course offerings, a streamlined and interactive website, new social media and the addition of the UpShift Consulting Team.

The new brand image for AskPatty moves away from the traditional pink and purple colors and no longer includes the Patty mascot.

“Our iconic mascot ‘Patty’ has been retired,” explains Jody DeVere, AskPatty.com CEO. “When we launched, we really needed an instantly recognizable face for the company, and Patty was the product of a long design process with many iterations. Today, however, the art style was beginning to look a little dated, and we felt that, rather than try to redesign her, it was better to completely rethink our visual identity.”

AskPatty says new product offerings include UpShift, a suite of training and certifications. The UpShift program expands beyond female-friendly to encompass current hot topics such as diversity, culture and inclusion, the company says. The program is comprised of a series of 12 unique modules delivered by a panel of experts in their fields. Training is offered live, in an interactive Zoom setting or via pre-recorded video modules. These new courses span three topics: leadership, with a focus on management skills; workforce, with a focus on employee attraction, hiring and retention; and culture, which focuses on business culture topics including diversity, equity and inclusion.

The original Certified Female Friendly program remains on offer, with a revamped training sequence. In addition to these courses and certifications, AskPatty and the UpShift panel also offer customized consultation packages on a variety of topics, the company says.

You May Also Like

Sun Auto Tire & Service acquires 33 Caliber Auto Care locations in Texas

The 33 Caliber Auto Care locations are spread across Dallas, Houston, and San Antonio.

Caliber-Auto-care-Sun-Auto

Sun Auto Tire & Service recently acquired 33 Caliber Auto Care locations throughout the state of Texas. The 33 Caliber Auto Care locations spread across Dallas, Houston, and San Antonio complement Sun Auto’s existing footprint in these markets, the company said. Caliber Auto Care teammates will stay on after Sun Auto's acquisition. 

Goodturn Tire & Auto launches platform with 24 locations

Goodturn is a family of brands that provide automotive and tire repair and maintenance services, serving approximately 90k customers in 2023.

Hunter’s new Hunter University is designed to train customers, techs and instructors

The online courses are generally presented in five-minute segments.

PR-Training-Hunter-University-1400
Apollo Tires US recalls certain Vredestein, Quatrac tires

Dealers will replace the tires free of charge.

Recall
Discount Tire, Major League Soccer (MLS) announce multiyear partnership

Discount Tire has also struck a partnership to be the official tire retailer of Inter Miami CF and is collaborating with Continental Tire.

Discount-Tire-MLS-sponsorship

Other Posts

Net Driven acquires CarCareConnect

With this acquisition, CarCareConnect customers will gain access to Net Driven’s suite of digital storefront and digital marketing solutions.

Handshake agreement
Hankook Tire America recalls select Kinergy GT tires

Certain Kinergy GT tires, size 235/60R18H H436, are missing the missing the four-digit week and year code mark.

Recall
TRIB’s new website offers tailored services for members

One of the highlights of the redesigned website is the introduction of the retread environmental savings calculator.

TRIB-new-website
RNR Tire Express to give away NASCAR tickets for Father’s Day promotion

The RNR team will be taking submissions until midnight on Sunday, June 16.

RNR Tire Express