Automotive market consultant and trainer AskPatty.com Inc. has launched the Women’s Automotive Speakers Bureau.
The company said its new Women’s Automotive Speakers Bureau "is a strategic resource to decision-makers in the automotive industry on how to effectively market and sell to the growing and influential base of women automotive buyers, as well as how to attract and retain more women as employees within their organizations."
"We’re a company that thrives on educating and empowering women as consumers, as well as educating business owners and employees in the automotive industry about the growing power of women consumers," said Jody DeVere, CEO of AskPatty.com Inc. "Our speakers bureau is just another step in our journey to help the automotive industry grow marketshare and get better results with women on all fronts."
AskPatty.com is a strategic partner with Tire Review magazine on a highly successful tire industry-specific training and certification program for tire retailers.
AskPatty.com said it will utilize the vast business experience and market knowledge of the women selected for the Women’s Automotive Speakers Bureau, who represent a cross section of “outstanding, professional and dynamic speakers who specialize in a wide range of topics and services, including keynote presentations, brand spokespersons, workshops, coaching, video training, live and recorded webinars, facilitated panel session speakers and more.”
“Finally, we have a top-notch venue to help leaders in the automotive industry stay ahead of trends, insights and strategies that will demonstrably move the needle in increasing market share with all women of all races and backgrounds through the expertise of the Women’s Automotive Speaker’s Bureau,” said Miriam Muléy, author of “The 85% Niche” and former General Motors executive director of marketing and sales for diversity growth markets. Muley also is one of 20 inaugural members of the speaker’s bureau.
For more information on additional speakers on the Women’s Automotive Speakers Bureau, visit askpatty.com/speakers.