Nexen Tire America has partnered with AskPatty.com to provide a year-long series of jointly produced educational content.
The goal of the partnership is to “educate women and families on car and tire care and also tire purchasing” through social media initiatives, according to AskPatty.com. The initiatives include a pair of Twitter parties.
Through the partnership, Nexen expects to build its brand through educational content. The tiremaker said that partner AskPatty.com will “help us inform the public of our message.”