ASE Announces New Mission Statement - Tire Review Magazine

ASE Announces New Mission Statement

ASE's new mission statement "defines our strategic direction" and establishes a foundation for the organization to "incorporate changing technologies" into certification programs, ASE President and CEO Tim Zilke says.

The National Institute for Automotive Service Excellence (ASE) board of directors has established a new mission statement, said Tim Zilke, president and CEO of ASE.

The new ASE mission statement concisely explains the not-for-profit organization’s primary objective: “To serve the transportation industry as an independent third party that upholds and promotes high standards of service and repair through the assessment, certification and credentialing of current and future industry professionals.”

“As new vehicle technologies are introduced and continue to evolve, the need for knowledgeable, well-trained repair professionals is more critical than ever before,” said Zilke. “ASE is committed to supporting the needs of the industry by providing third-party certification of skilled professionals who are committed to service and repair excellence. We believe that this new mission statement not only defines our strategic direction but establishes a solid foundation for us to incorporate changing technologies into the ASE certification program.”

Most recently, ASE introduced new technology in the form of the ASE Renewal App which tests technical knowledge through an app on a phone, tablet or computer. The app is available for use by technicians who are already certified in the automobile series of tests (tests A1-A9).

You May Also Like

Net Driven acquires CarCareConnect

With this acquisition, CarCareConnect customers will gain access to Net Driven’s suite of digital storefront and digital marketing solutions.

Handshake agreement

Net Driven, a provider of digital solutions for the tire and service industry, has acquired CarCareConnect. With this acquisition, CarCareConnect customers will gain access to Net Driven's suite of digital storefront and digital marketing solutions, including "industry-tailored" websites, search engine marketing (SEM), social media management and reputation management, Net Driven said.

Hankook Tire America recalls select Kinergy GT tires

Certain Kinergy GT tires, size 235/60R18H H436, are missing the missing the four-digit week and year code mark.

Recall
TRIB’s new website offers tailored services for members

One of the highlights of the redesigned website is the introduction of the retread environmental savings calculator.

TRIB-new-website
RNR Tire Express to give away NASCAR tickets for Father’s Day promotion

The RNR team will be taking submissions until midnight on Sunday, June 16.

RNR Tire Express
CMA, Double Coin launch dealer portal

This platform provides real-time information and navigation tools for CMA customers to access information and place orders.

CMA_Dealer-Portal

Other Posts

Goodyear names Nicole Gray SVP and chief HR officer

The company also announced Gary VanderLind, senior VP and chief human resources officer, will retire July 1.

Goodyear-Nicole-Gray
Former Firestone executive and grandson of Harvey S. Firestone dies in Maryland

Following service in the U. S. Army, Kimball Firestone joined The Firestone Tire & Rubber Company in 1964 in Akron.

Kimball-C.-Firestone-1400
Continental Tire to rebate customers up to $200 on qualifying tires

Qualifying tires include the ExtremeContact Sport02, ExtremeContact DWS06 Plus and more all-season touring tires.

Over half of drivers say they would delay driving in bad weather

Driving in bad weather is the top challenge for drivers (25%), followed by driving in unfamiliar places (17%) and changing a flat tire (15%).

Stock-Hankook-Gauge-Index-incliment-weather