ASA Launches Training Series for Tire Dealers - Tire Review Magazine

ASA Launches Training Series for Tire Dealers

ASA Tire Systems is partnering with Sale Away to offer training seminars developed specifically for tire dealer retail sales and customer service staff, the company announced Tuesday at the SEMA Show.

The Pinnacle Performance Training Series, led by Sale Away CEO Steve Ferrante, will focus on common challenges that obstruct the performance potential of most sales and customer service people, and provide strategies to help them better manage customer interactions to produce greater results, according to ASA.

The Seminars, which will begin this month in Florida, will address numerous topics, including: how to handle telephone inquiries and secure a higher number of service appointments; what customers really want and what to do to win and retain their business; effective interaction skills; how to create value and avoid losing sales on price; and how to effectively handle objections and customer complaints.

"ASA Tire Systems has been working with Steve for two years and has seen the positive impact he has provided to our business," said Wayne Croswell, ASA president. "His excellent insight and extensive background have elevated our selling and customer service skills. With his background in retail sales and the automotive aftermarket, he is perfect for the tire dealer."

More information, including upcoming training dates and locations, is available at http://www.asatire.com/pinnacle_seminar.shtml. (Tire Review/Akron)

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