“ASA is in the business of providing tools to help our customers increase sales and profitability, so I am thrilled to see the measurable success of eTireLink,” said Dave Duchesne, ASA’s vice president of sales. “This product has allowed our customers to sell more products more profitably, ultimately improving their bottom line.”

Julian G. Frasier III, president of Frasier Tire Service, said, “We view eTireLink as a ‘silent salesman,’ helping both Frasier Tire and our customers. With the ability to order online and all of their invoices, payments and orders available for viewing, those same customers made less than half of the phone calls to our office, helping us to further reduce the cost of doing business. Because of these new capabilities, we have been able to sign on several new accounts that would not have come on board otherwise.  It has truly been a ‘win-win’ for Frasier Tire and our customers.”