Armstrong Tire Expands Into Europe

Armstrong Tire Expands Into Europe

Global tire manufacturer and distributor ZAFCO has partnered with European tire supplier Van Den Ban to launch Armstrong Tire's European business.

Global tire manufacturer and distributor ZAFCO partnered with Van Den Ban, Europe’s total tire supplier, to launch Armstrong Tire’s European business during The Tire Cologne 2018 show in Germany.

Once a Fortune 500 company, Armstrong Tire, established in 1912 by George F. Armstrong in New Jersey, has risen from a long period of dormancy.

“We want to stay true to the Armstrong legacy of craftsmanship, which is why we set up a brand new state-of-the-art Non-Chinese manufacturing facility with the best German and Japanese machinery to produce premium and top class passenger car and truck and bus quality products. Every single tire that leaves our factory undergoes an x-ray to ensure the highest quality,” said Zafar Hussain, executive director of Zafco.

Armstrong’s summer passenger tire range includes a line-up of three patterns: Blu-Trac PC (passenger), Blu-Trac HP (ultra high performance), and Tru-Trac SU (SUV). The Tru-Trac name is a homage to the highly popular Armstrong Tru Trac pattern from the 20th century.

The Armstrong Tire passenger and light truck range comes embedded with the ‘TUFF 360 warranty program, a comprehensive warranty inspired by Armstrong’s beloved mascot, Tuffy the rhino.

The goal of ZAFCO and Van Den Ban’s partnership is to combine their unique strengths as a manufacturer and distributor to bring Armstrong tyres to Europe.

“With Armstrong, we add another value to our portfolio,” said Frans van Lenten, managing director of Van den Ban Group. “And we create value for our customers based on heritage & future continuity and on a large range & quality.”

You May Also Like

Firestone Airide Tennessee Plant Recognized for Safety

This is the facility’s fourth STAR award, reflecting the company’s and
teammates’ commitment to a safe and healthy work environment.

Firestone Airide, a division of Firestone Industrial Products Company, announced that the company’s Dyersburg, Tenn., manufacturing facility has received its fourth Volunteer STAR (Safety Through Accountability and Recognition) award.

The Volunteer STAR award recognizes the best-of-the-best in safety and health programming and performance. Patterned after the federal Occupational Safety and Health Administration Voluntary Protection Program, the Volunteer STAR award is the state’s highest honor for workplace safety and health.

Eight Great Practices for Creating a Winning Team Culture

In your quest to be the absolute best tire/auto service business you can possibly be, you can have a beautiful facility, state-of-the-art equipment and all the amenities to enrich your customer’s experience, but if don’t have a great, “Winning Team” culture, then you still don’t have a truly great company. Related Articles – What Your

winning-team-culture
What Your Credit Score Can do to Your Business

If you want to explain your business in the future, one thing you need to prioritize is your credit score. Having bad business credit can negatively impact your shop in many ways – from causing difficulties securing financing to getting approved for a lease. Related Articles – Rising Gas Prices Make Tire Distributors Rethink Pricing,

Credit Score Business
Ferrante: What I’ve Learned From Listening to 100,000 Sales Calls

Back in 2014, I authored an article titled, “Are Your Tire/Auto Service Salespeople ‘Winging It’ on the Phone?” At the time the article was published, my Pinnacle Performance Training team and I had evaluated approximately 25,000 sales calls between tire/auto service sales staff and prospective customers. In May of this year, we reached a milestone

Goodwill-Calls-consistant-marketing
What Do Your Signs Say About Your Shop?

Signs are everywhere. Some communicate their message effectively, while others fall flat – and some are just downright confusing. Related Articles – Creating a Positive Work Environment – Using Data to Enrich the Customer Experience – Microlearning Makes the Tire Industry Smarter, More Profitable The Five Man Electrical Band sang in 1971: “Sign, sign, everywhere

bad-signage-auto-repair

Other Posts

Apollo Tyres Opens Digital Innovation Center in India

In partnership with the Telangana Government, Apollo Tyres announced the launch of a digital innovation centre in Hyderabad, India.

MEMA Announces New Structure and Brand

The realignment will allow the association to better serve members and prepare for the future of mobility.

restructure
RNR Tire Express Named to Entrepreneur’s Franchise 500 List

The RNR team is celebrating 10-plus years being named to the Franchise 500 list.

‘New Culture,’ Dealer Commitment to Fuel Nexen Tire’s Growth

Hear what Nexen Tire executives have to say about the tire industry, supply chain and what dealers can expect from the company this year.

Nexen-Tire-John-Hagan-exec-VP-Sales