Apollo Tyres Brings Vredestein Tire Brand to India - Tire Review Magazine

Apollo Tyres Brings Vredestein Tire Brand to India

The Vredestein brand entered India with tire sizes of 15 to 20 inches in the passenger vehicle segment.

Apollo Tyres has launched its premium European brand, Vredestein, in India. The Vredestein brand of tires will be manufactured at facilities in India, and will cater to the premium and luxury segment in passenger cars, while the two-wheeler tires from the brand would cater to the growing superbiking segment in India, the company said.

The Vredestein brand entered India with 15-to 20-inch sizes in the passenger vehicle segment. While Vredestein’s Ultrac Vorti caters to premium luxury sedans, its Ultrac caters to premium hatchback and sedans like Honda City, Maruti Suzuki Ciaz and Baleno. The two-wheeler tires from Vredestein, Centauro NS and ST, will cater to the entire sport touring and super sports range of motorcycles like BMW, Ducati, Aprilia, Triumph, Kawasaki, Suzuki, Honda and Yamaha, Apollo Tyres said.

Vredestein’s passenger vehicle range carries a touch of renowned automobile designer, Giorgetto Giugiaro, while the two-wheeler range has been designed by the famous Italian design house, Frascoli Design, Apollo said. The tires being introduced in the Indian market have been tested across major tracks in Europe and India and have achieved podium positions in various automotive magazine tests in Europe and the U.S., according to the company.

Apollo Tyres said it will use its existing network of business partners, especially premium Tier I counters, to sell the Vredestein brand. Going forward, the company may consider setting up specialist counters for the Vredestein brand, the company said. As a new entrant into India, Vredestein has a distinct advantage, Apollo Tyres said, due to its access to Apollo Tyres’ sales and service network across the country.

Apollo Tyres said Vredestein has a rich heritage in the world of tires. Established in the Netherlands in 1909, the company has acquired increasing international recognition over the decades as a premium tire brand. Today, Vredestein is a distinctive tire brand, thanks to its ongoing focus on innovation, investments in high-performance technology and stunning designs, the company said. In 2009, Vredestein was acquired by Apollo Tyres Ltd.

You May Also Like

Chapel Hill Tire partners with NCTAP on early automotive education

The partnership provides training and education to high school students through an apprenticeship program.


Chapel Hill Tire partnered with the North Carolina Triangle Apprenticeship Program (NCTAP), an initiative designed to nurture the next generation of skilled workers in the automotive industry. The company said this partnership is a significant step towards bridging the gap between education and practical experience for aspiring professionals in this field.

Yokohama’s Geolandar tires win multiple classes at 2023 King of the Hammers

Yokohama’s Geolandar off-road tires for SUVs and pickup trucks finished first in three classes at this year’s King of the Hammers race.

Dunlop Motorcycle Tires promotes Chad Geer

Geer will be Dunlop Motorcycle Tires’ new director of MC product, marketing & motorsports.

Gallery: 2024 Off-the-Road Tire conference

Check out some of the highlights from this year’s OTR Tire Conference, featuring speakers on OTR service safety, economic outlooks and other trends.

Apollo Tyres introduces new recycling initiative

Apollo will repurpose the pledged (used) tires and use the recycled rubber crumb to create football pitches for the underprivileged.


Other Posts

Nominations for 2024’s Top Shop award are now open

Are you the next Top Shop? Do you know an independent tire dealer who deserves this honor? Nominate a shop today!

Vredestein’s Ultrac chosen as OE tire for BMW X2, 5 Series

Vredestein said Ultrac tires will be available on the replacement market as well as via franchised dealers of the BMW Group.

Nokian Tyres receives A- sustainability score from CDP

This is the fourth consecutive year that Nokian Tyres has received an A- for its climate work.

Club 3633 nominations for 2024 are open

Club 3633 is an exclusive group of industry professionals that celebrates the next generation of innovators in the tire industry.