Federal-Mogul Corp.’s Anco Wipers have been named the official wiper blade of the National Hockey League. The partnership will bring the latest Anco product messages, national and local promotions and other targeted programs to the NHL’s fan base.
“This partnership is the first of its kind within the wiper category and an ideal fit for the Anco brand,” said Michael Proud, director of marketing, North America, Federal-Mogul. “The NHL’s geographic footprint and schedule help us to connect with millions of wiper consumers in the right locations during the prime wiper selling seasons. Anco will feature carefully targeted programs and merchandising tools aimed at driving consumers to the brand.”
Anco will sponsor a variety of special events throughout the 2013-14 NHL season and will be featured in an array of NHL broadcast, online and social media advertising and other promotional activities, according to Federal-Mogul, which added these programs will be closely aligned with national and local Anco offers for consumers to replace their worn wipers.
