AMN Drivetime With Federated's Sue Godschalk (Podcast) - Tire Review Magazine

AMN Drivetime With Federated’s Sue Godschalk (Podcast)

In this episode of AMN Drivetime, Sue Godschalk, president of Federated Auto Parts, shares her journey being included in the founding of one of the nation’s leading program distribution groups – Federated Auto Parts, which was established in the mid-1980s.

Not necessarily a “car gal” per se, Godschalk says she was more intrigued by the business side of the aftermarket industry. That curiosity has served her well in her career. Over the years, she rose through the ranks at Federated, from her start serving as secretary and administrative assistant, to office manager, general manager, then corporate secretary and treasurer, then serving as VP before being named president of the organization in 2020.

“I was more interested in the inventory and operations aspect of the business,” she said. “I always found it challenging to understand which manufacturer sold which parts. I wanted to know what the function was of each of those parts for each vehicle. I basically wanted to learn everything – from how the part was ordered, and how the part traveled until it got to the end-users. That started my interest.”

Having worked with several icons of the industry – Art Fisher, Rusty Bishop and Larry Pavey – Godschalk says she feels thankful to have worked with such great teachers. The experiences she gained working with talented leaders has been invaluable she says.

“I think one of the best lessons I’ve learned is, no matter how we think we know, there’s always more to learn and there’s always new and better ways to do things. You have to keep growing. You always have to strive for continuous improvement in everything you do,” she says.

“You never have to be afraid to take on new challenges, because that is what keeps you in business. Having the opportunity to work directly with each of these incredible leaders has provided me with things that I don’t think I could have learned for a book or a class,” she said.

You May Also Like

Making Race Tires for Formula Drift with GT Radial (Audio)

Giti Tire USA’s David Poling explains the technology that goes into race tires and how GT Radial’s Formula Drift tires are built for the conditions.

Giti Tire What's Treading Dave Poling

A cloud of smoke arises from the GT Radial Champiro SX2 RS tires as Formula Drift Driver Odi Bakchis brakes to a halt. The tires are hot and worn after a few laps drifting, but they’ve kept Odi on the track for the full afternoon. So, what does in to the technological marvel that is race tires?

Chabill’s Tire’s Beth Barron: People, Analytics Drive Business Growth (Audio)

In this episode of Johnny g & Friends, hear from Beth about how she grappled with the loss of her father, changes she has made since and how she’s grooming the next generation of leaders at Chabill’s Tire & Auto Service.

Tire Changer Technology to Help Improve Productivity [Audio]

We’re joined by Rick Kennedy, product manager at Coats, who shares what new technology is essential for investing in a tire changer today.

Whats-Treading-Rick-Kennedy-Coats
AMN Drivetime Features GB Remanufacturing’s Michael Kitching

GB Remanufacturing President and CEO Michael Kitching says remanufacturing can be a key player in the growing sustainability conversations taking place today.

AMN-drivetime-GBRe
EV Tires: What Do You Need to Know (Audio)

Learn how different tiremakers are addressing EVs and how your shop can prepare to see more EVs in your bays down the line.

Whats-Treading-EV-Tires

Other Posts

AMN Drivetime: GSP North America’s Michael Ceritano

Ceritano describes the ways GSP North America has grown and what he feels has been integral to its success.

Drivetime_-Ceritano
AMN Drivetime with Autologue’s Jim Franco

Franco delves into his thoughts on the market today including technology and EVs.

FrancoQuickHits
AMN Drivetime with Continental’s Travis Roffler

Learn how Travis’ passion for automotive led to his start in the industry.

Drivetime Continental Travis Roffler
Federated to Sponsor World of Outlaws Ironman 55

Federated is in the first of a multi-year agreement to sponsor the World of Outlaws NOS Energy Drink Sprint Car work area and select races as well as serve as the title sponsor for the DIRTcar Nationals.

2023 Federated Ironman