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Hankook Survey: Americans Likely to Take to the Road this Holiday Season

A Hankook survey offers some interesting insights into holiday driving habits of American drivers.


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A new survey by Hankook Tire America Corp. indicates that more Americans are likely to drive than to fly this holiday season, by a considerable margin. The company’s latest Gauge Index Survey found that 85% of Americans are more likely to drive than fly in their holiday travels this year.

With all the holiday driving expected this year, the company advises drivers to consider tire safety before traveling, warning that tire pressure decreases 1-2 pounds for every 10-degree drop in ambient air temperature. The National Highway Traffic Safety Administration recommends servicing your car before the winter weather hits in full force, and making sure that your lights, windshield wipers, brakes and tires are all in good condition.


Hankook is offering drivers in need of new tires the Hankook Great Winter Rebate, which runs through Dec. 31.

“Hankook Tire’s commitment to quality and safety is inherent in every tire we produce in the U.S. and around the world,” said Wes Boling, public relations manager at Hankook Tire America Corp. “As the temperature drops, proper tire maintenance is the key to a safe and happy holiday.”

The Hankook Tire Gauge Index is a quarterly survey of Americans that uncovers their attitudes and opinions about all things related to driving. The latest installment of the survey, conducted Nov. 3 to Nov. 5, polled 891 randomly selected Americans.


Other insights from the Tare Gauge Index include:

  • 51% of drivers report a willingness to let other drivers move into their lane in traffic.
  • Nearly half (48%) indicated that they would consider buying new tires as a gift. That number rises to 57% among respondents in the Midwest, where harsh weather makes tire performance an important winter consideration.
  • 12% admit to aggressive driving.
  • 38%of drivers voted a beach destination as their ideal vacation. 24 percent chose New York. New Orleans was the choice of 14 percent overall, with that number climbing to 24% in the South.
  • To further celebrate the holiday season, 2 out of 3 Americans (66%) are more inclined to drive through a holiday light display than scenic snow.

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