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Editor's Notebook

Always Keep Moving: New, Sharper Look; Same Commitment to Your Bottom Line


“Stand still. You’re going to end up all blurry!” my parents would yell every time they tried to take a picture of me, back in the days of slow-speed film.

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Everything was slow then. There were no faxes or Internet. No microwaves. TV was black and white with three networks. Rotary phones and party lines made every call an adventure.

Today, everything moves at blazing speeds. Even entire industries, which once maneuvered about as gingerly as the Queen Mary, are as agile as a lightning-quick halfback.

Always keep moving lest the others catch up, wise business folks will tell you. We wholeheartedly agree. Change isn’t inevitable; change is a must.

That’s why Tire Review has changed.

Yes, Tire Review has a new look. Not a complete redesign, but more of a sharpening to make the pages inviting and involving, easier to read and brighter.


All of our familiar sections remain, though some have been renamed in keeping with the directness of our look. The color-coded sections continue, again making it simple for you to find articles of interest. Cindy Strubbe, our graphic designer, worked tirelessly over the past few months to develop our new look. She deserves a big pat on the back!

The informative content you expect remains, but you’ll notice some subtle changes there, too. Tighter, fresher stories and better graphics will pack the pages. And, we’ll be adding new features in the near future.

One thing that has not changed is our commitment to delivering articles to help you improve your profitability. We know it’s a tough business, and we’ll continue to deliver leading-edge information to keep you ahead of the curve.


If you’re a tire-news junky (and I know you are), be sure to check out every day. Since we launched daily news updates last August, Tire Review Online has become the “go to” Web site for the freshest industry news. And, thanks to our relationship with Tyres & Accessories and Neue Reifenzeitung – which recently expanded with South Africa Treads, Australian Tyre Dealer and Rubber Asia joining the consortium – you have immediate access to tire news from around the globe.

We’d love to know what you think. Drop me an e-mail at [email protected], or ring me up at 330-670-1234, ext. 298.


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It’s April, and you know what that means. Let the foolishness begin! This year, we have some philosophical musings, courtesy of loyal reader, Jim Breault, of Tyre Pros in New Jersey.

1. Don’t sweat the petty things and don’t pet the sweaty things.

2. If man evolved from monkeys and apes, why do we still have monkeys and apes?

3. I went to a bookstore and asked the saleswoman, “Where’s the self-help section?” She said if she told me, it would defeat the purpose.

4. What if there were no hypothetical questions?

5. Is there another word for synonym?

6. Where do forest rangers go to “get away from it all?”

7. Can vegetarians eat animal crackers?

8. If the police arrest a mime, do they tell him he has the right to remain silent?

9. What was the best thing before sliced bread?

10. If you try to fail and succeed, which have you accomplished?

11. Why do they put Braille on the drive-through bank machines?

12. Why is there an expiration date on sour cream?

Here’s a riddle, courtesy of my son. If you can solve this one, please let me know. I’m still scratching my head. So is he.


Three guys go to a hotel. They tell the man behind the desk that they want three rooms. He says, “Ten dollars per room, so that’s $30.” So they pay and go up to their rooms.

Then, the deskman remembers that there is a special – three rooms for $25. He gives the bellhop the $5 change and tells him to take it up to them.

On the way, the bellhop realizes that he doesn’t know how to split $5 three ways so he keeps $2 and gives $1 to each man.

The question is: After the $1 refund, each man paid $9 for his room. $9 x 3 men equals $27. The bellhop only has $2. So what happened to the other dollar?


And, finally, there is this oddity of psychology:

Aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it deosn’t mttaer in what oredr the ltteers in a wrod are, the olny iprmoetnt tihng is taht the frist and lsat ltteer be at the rghit pclae.

The rset can be a total mses and you can sitll raed it wouthit porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe.

Amzanig huh?

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