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Alliance Sponsoring Country Star’s Tour

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The Alliance Tire Group is sponsoring country musician Luke Bryan’s 2015 Farm Tour.Luke-Bryan-Farm-Tour

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Starting this fall, the tour will visit working farms near eight different cities and proceeds will fund the Luke Bryan Farm Tour Scholarship for students from farm families in the touring areas.

“Luke stays connected with the farm community, which is something that really resonates with us,” said Bruce Besancon, Alliance Tire Americas’ vice president of marketing.

Alliance will also have free-ticket giveaways and promotional contests in the coming months for the tour, the company says.

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