Alliance Tire Americas Inc. (ATA) will raise the prices of its OTR and commercial products by 8%, effective April 1, 2017. Specific changes will vary depending on the product line and segment, ATA notes.
Like the other tiremaker raising tire prices, ATA also attributed the price increase to the escalating costs of raw materials.
“ATA is committed to making sure that our customers are receiving high-quality, application-specific, purpose-built tires at the most economical costs possible,” said James Clark, president or Alliance Tire Americas. “Due to the significant increases in the cost of natural rubber and other raw materials used in tire production, we are required to increase our prices at this time.”