The first show of Luke Bryan’s latest tour kicked off Alliance Tire Group’s latest effort to connect with consumers. ATG is sponsoring the country musician’s 2015 Farm Tour in an effort to drive interaction with current and potential customers, the tiremaker said.
“Signing on to support Luke Bryan’s 2015 Farm Tour is a way for ATG to ally with one of the most talented singers in the business, to introduce our brand to country fans, and to say ‘thanks’ to the farmers,” said James Clark, president of Alliance Tire Americas, Inc. “The fact that Luke will perform on working farms is key because farmers play such an important role in the health of our country, and in ATG’s business.”
Alliance’s branded promotional trailer will be at every Bryan concert sharing information about ATG’s agriculture, construction and forestry tires, the company said.
In addition to its promotional trailer, Alliance has given trips and concert tickets to its customers, distributors and lucky winners from thousands of entrants around the country.