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Alliance Hires New Regional Manager for West Coast

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As part of its continuing growth plans for North America, Alliance Tire Americas has created the new position of regional sales manager for the West coast. Michael Bicknell has been hired to fill the newly created post.Mike-Bicknell-Alliance-Tire-Americas

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Bicknell has more than 30 years in the tire and automotive industry. Most recently, he served as vice president of independent dealer sales for Omni United USA.

James Clark, president of ATA, said Bicknell’s experience and skills will help connect customers throughout the region to the tiremaker’s new West Coast warehouse.

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