The All-Weather Tire Trend is Here to Stay

The All-Weather Tire Trend is Here to Stay

Performance in tough weather conditions keeps the all-weather segment popular.

All-weather tires may be a newer trend in the industry, but they have made a big impression so far.

Thanks to advancements in tire technology, this trend can flourish. An all-weather tire’s asymmetrical design allows for both wet and dry performance and offers sharper tread block designs with siping aids. Thanks to these characteristics, all-weather tires perform in snowy, wet and dry conditions.

In this Tire Review Continental Tire Garage Studio video, we will delve into why manufacturers and dealers are heavily investing in the all-weather tire segment.

Thanks to the year-round ability to stock and sell all-weather tires, tire dealers have been staking their claim in the segment.

Dealers should educate their customers on the benefits of all-weather tires at the point of sale. Highlight the tires’ performance in dry, wet and snowy conditions — plus the year-round convenience of not having to worry about how your tire will perform or having to change tires when the seasons change.

You may be thinking: how is this segment any different than the all-season tire segment? Well, usually, all-weather tires come stamped with a Three-Peak Mountain Snowflake (3PMS) certification. You can mention this if your customers ask the difference between the segments. Don’t forget to also highlight differences like how all-weather tires are designed to deliver robust performance year-round, despite tough weather conditions; while all-season tires are engineered to get drivers through mild conditions only – like hot asphalt in summer or light snow in the winter.

Experts say the keys to developing an all-weather tire with these characteristics are compound and tread design. All-weather tires have a durable compound that can withstand a broader range of weather and temperature year-round, while still performing well in dry and wet conditions.

Don’t forget to follow us on Instagram and Facebook and subscribe to our YouTube channel for more tire, service and shop operations videos.

You May Also Like

How to Avoid Tire Bead Damage

Precautions you can take at the shop to avoid damaging your customer’s tire beads.

In the shop or among friends, you might have overheard someone saying they've had to replace a tire after someone blew the bead. You also might have heard of someone tearing the bead when trying to install tires.

In this Tire Review Continental Tire Garage Studio video, we go over precautions you can take to avoid damaging the bead, and in turn, damaging a tire.

Choosing the Right Software for Your Shop

Tech is vital to our lives – trust us: we live in it.

What to Know About Multi-Piston Brake Calipers

Many high-performance vehicles come equipped with multi-piston calipers that need special attention during a brake job.

When You Should Change Tire Inflation Pressure on the Placard

In this Continental Tire Garage Studio video, we explain when you should change pressure to suit your customer’s tire choice.

Educate Your Customers to Build a Trustworthy Relationship

In this Continental Tire Garage Studio video, we talk about how tire dealers across the country build trust with customers.

Other Posts

Point S Executives Speak on How They Plan to Keep Winning

Point S leadership gives us the scoop on how the group is thriving during times of adversity.

K&M Tire Dealers Go ‘All In’ at 2023 Conference & Trade Show

K&M Tire provided the fun, prizes and resources to dealers during its annual conference and trade show.

Point S Reveals Ambitious ‘500, 50, 5’ Growth Goal

The independent tire dealer network plans to have 500 stores in 50 states within five years.

Goodyear Announces Cost Savings Actions

Goodyear said its Q4 results fell short of expectations given a significantly weaker industry backdrop.