Akron-based Tire Source’s five tire and service centers have an all-new look.

Designed by local agency Kleidon & Associates, the new look "should help consumers find and better understand the service centers’ offerings," according to owners Drew Dawson and Tom White.   

Dawson said the company’s new trademark, logotype and tagline (“Neighborhood Car Care”) “instantly communicate this message, while reading more clearly at any size. The backlit sign will show up better at night. The new symbol is a stylized wrench within a circle, alluding to the extensive auto maintenance and repair services at the tire retailer.”

Tire Source is reworking its five Akron/Canton area stores to reflect the new look.