Aftermarket Auto Parts Alliance has appointed Dan Williford as marketing director, effective May 31. Working from the San Antonio, Texas, headquarters office, Williford will report directly to president and CEO John Washbish.
Williford has 20 years of aftermarket experience divided between the distribution and manufacturing sides of the business. Most recently, he served as marketing director for Airtex Products in Fairfield, Ill.
“The Alliance has many major projects underway right now and with Dan’s experience and attitude we know he will be a contributor almost immediately,” Washbish said.