ACDelco Targets Women in New Program - Tire Review Magazine

ACDelco Targets Women in New Program

"Knowledge is Power," a new ACDelco program, is designed to help independent service centers strengthen their relationships with female customers by helping women ask the right questions about vehicle care and making them more knowledgeable consumers. 

ACDelco is offering the program to some 6,000 independent service shops nationwide, including members of its ACDelco Total Service Support network.

For the program, ACDelco has created a give-away booklet and developed an in-store seminar kit. The booklet, said the company, answers “some of women’s most common car care questions.”

The seminar kit covers important “car maintenance, repair, travel and passenger safety issues that shops can present in their own stores” to an invited female audience.

“We know many women may approach car care differently than men, ask different kinds of questions and have different expectations of how a service provider should engage them,” said Nancy McLean, ACDelco and GM wholesale marketing. “’Knowledge is Power’ helps shop owners connect more effectively with their customers, and it empowers customers with the information they need to confidently make car service decisions.”

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