As part of its efforts to transform its brand image, AAPEX has unveiled a new logo.

The logo is designed to capture the current and future direction of AAPEX. The logo features a streamlined look and contemporary feel in sync with many technological advances in the automotive industry today, AAPEX said. It is also designed to reflect the unique value AAPEX delivers to buyers involved in the service and repair of today’s vehicles, AAPEX said.

AAPEX has been a venue for automotive and aftermarket manufactures and suppliers to showcase new products, service and technologies to buyers for more than 25 years. Buyers also turn to AAPEX and AAPEXedu for the most up-to-date information on new technologies. AAPEXedu sessions also provide solutions to management and technical issues facing independent repair shops, warehouse distributors, retailers and more, according to AAPEX.

AAPEX 2015 dates are Nov. 2-5 for education sessions and Nov. 3-5 for exhibits at the Sands Expo Center in Las Vegas.