Federal-Mogul Motorparts, a division of Federal-Mogul Holdings Corp., received three awards for excellence in business-to-consumer and business-to-business communication in the annual Automotive Communications Award program sponsored by the Car Care Council Women’s Board and Automotive Communication Council.
Federal-Mogul Motorparts received awards for excellence in three categories: Media Outreach to a Female Audience; Logo Design/Usage; and Posters and Signage. The awards were presented during this week’s Automotive Aftermarket Products Expo (AAPEX) in Las Vegas.
According to the company, the Automotive Communications Awards highlight outstanding advertising, marketing, public relations, promotions, social media and other communication activities designed to reach vehicle owners as well as trade professionals, including owners, service writers and technicians at the more than 220,000 automotive service locations in the U.S.
The company’s Anco Road Trip Contest for Pinterest, which encouraged consumers to document road trips they would like to take within the U.S. or Canada, was selected as best example of Media Outreach to a Female Audience category. The company’s winning entry in the Logo Design/Usage category was the logo developed for the Garage Gurus technical education platform. In the Posters and Signage Category, Motorparts’ Moog NASCAR Championship poster, recognizing the 49 consecutive Cup Series champions who have relied on MOOG Steering and Suspension parts, was selected by the judges.
