Aamco Launches Largest Advertising Campaign in Company History - Tire Review Magazine

Aamco Launches Largest Advertising Campaign in Company History

(Aftermarketnews.com) Aamco last week unveiled a $30 million advertising campaign, the largest in the company's 46-year history, to remind drivers that Aamco is there for them during these tough economic times.

The “Romance of the Road” campaign has been launched in the Baltimore and Washington, D.C., markets and will begin to air in Aamco’s key markets across the U.S., Puerto Rico and Canada during the next three months. The campaign, which highlights car owners’ love of the road and their relationship with their cars and trucks, illustrates Aamco’s evolution from transmission specialists to full-service auto shops, specializing in everything from transmissions to tune-ups.

The three core TV spots can be seen at www.youtube.com/AAMCOCarCare.

This advertising campaign also unveils Aamco’s new logo that highlights both its expertise in transmissions and its total car care services. A new Web site and mobile application will follow later this summer as part of a social media campaign to engage drivers on and off the road. (Tire Review/Akron)

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