During last week’s AAPEX show in Las Vegas, the Automotive Aftermarket Industry Association made the surprise announcement that it was officially changing its name.
After the first of the year, AAIA will become the Auto Care Association or ACA.
AAIA president and CEO Kathleen Schmatz said the new moniker better reflects "what our association is and what our industry is,” but admitted the shift will be an “ambitious and bold rebranding initiative.”