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What RFV Means to the Tire Industry, Part 2

In Part 1 of this article, which ran in the January issue of Tire Review, OEM tire and manufacturing plant RFV (Radial Force Variation) was discussed. In

Pinpointing a Failing TPMS Sensor

When a vehicle comes into the bay with a telltale TPMS light on, its TPMS system is signaling an issue that needs to be addressed. The tire

Tips for Investing in a New Tire Changer

Investing in equipment that allows a technician to mount a tire without damaging the tire or wheel can pay dividends for shops every day.  Many OEM wheels

Mohawk Lifts Releases Two New Lift Models

Mohawk Lifts has released two new lift models: the ML-220, a 20,000-lb.-capacity two-post lift; and a vertical rise lift ranging in capacity from 33,000-99,000 lbs. The model

Video: Tread Pattern Design Challenges

Tire Review's Maddie Winer dives into the science behind tire treads, from the Tire Review Continental Tire Garage Studio at Babcox Media.

Video: Your Guide to Studded Tires

Tire Review's Maddie Winer gives you the rundown on current stud technology and when to recommend customers use them, from the Tire Review Continental Tire Garage Studio at Babcox Media.

Video: Hardware Items to Consider When Ordering New Brake Pads

Tire Review's David Sickels has a few items you might want to consider when ordering your next set of brake pads, from the Tire Review Continental Tire Garage Studio at Babcox Media.

News & People

Continental Names New Product Line Manager of Ag Tires

Benjamin Hübner is responsible for the strategic development of the agricultural tire business at the interface of research and development, sales, quality management and customer service.

Bartec USA Hires New North American Account Executive

Harvey’s career in the automotive aftermarket spans five decades and includes operating a family business, marketing, retail, repair, service and driveability, Bartec says.

Industry Veteran Frank Dorso Passes Away

Frank Dorso held several instrumental positions in the tire industry, including with Firestone, Falken Tire and TBC Corporation.

Myers Industries Names New President, CEO

Michael McGaugh succeeds Andrean Horton, who served as Myers Industries’ interim president and CEO.

Schrader Appoints New National Account Sales Manager

Patricia Feck will lead sales efforts in the Eastern U.S. within the tire retail channel using her aftermarket experience and knowledge of the industry.

Bridgestone Americas Makes Leadership Changes

Bridgestone says these executive appointments have been made to strengthen the company’s core tire business and accelerate its journey to become a global leader in mobility solutions.

Kumho To Shut Down Georgia Plant in Response to COVID-19

Kumho Tire's Georgia plant will use this shutdown to clean and sanitize the plant as a precaution against the coronavirus.

Titan Accepting Applications for Tractor Restoration Program

National FFA and 4-H student members can register online to qualify for a set of Titan or Goodyear Farm Tire branded antique tractor tires.

1-800EveryRim OEM Wheels Remains Open During COVID-19

Federal guidelines adopted by the state of California classify the company as a “critical infrastructure workforce” and “employees supporting or enabling transportation functions.”

Omni United Launches COVID-19 Assistance

In a letter to its customers and business partners, Omni United Global CEO GS Sareen said the company is in the process of sending thousands of protective masks to its partners to distribute to their local communities among other initiatives.

The Alliance Adds Training Classes for Network Members

CARS OnDemand, which hosts the training library, has expanded the viewing limit exponentially to 10 times its previous limit.

Parts Chains Offering Curbside Pick-Up

Advance Auto Parts, AutoZone, NAPA Auto Parts, O’Reilly Auto Parts and Pep Boys are offering free curbside pickup for customers who opt to buy online and pick up their parts at the stores.



What’s Treading, Ep. 9: Communicating with Customers

We talk with our Top Shops about how they handle communicating with customers, setting appointments and ways they make the customer experience positive and memorable at their shops.

What’s Treading, Ep. 8: Tirescanner and Tire E-Commerce

We spoke to Michael Welch, founder of tire e-commerce site Tirescanner, to review Tirescanner’s first year in business.

What’s Treading, Ep. 7: 2019 Top Shop Winner on Tech, the Tire Industry and Advice

Alpio Barbara, owner of Redwood General Tire and Tire Review's 2019 Top Shop Winner, shares how his 19-bay Silicon Valley megastore stays ahead of the curve as well as what excites him about the industry.

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