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Yokohama Rubber reveals 2024 motorsports activity plan

Yokohama said participation in motorsports activities is crucial to its efforts to strengthen the Advan and GeoLandar brands.

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Yokohama to sponsor the Bass Pro Shops Bassmaster Classic Tailgate

The event, part of the Bassmaster Classic Expo, is March 21-24 in downtown Tulsa, Oklahoma and Grand Lake.

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New Yokohama plant in Mexico to provide five million tires annually

Construction is expected to begin in the second quarter of 2024 and the facility is set to begin production in early 2027.

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Yokohama’s GeoLandar A/T G94 tire selected as OE on Triton pickup

The GeoLandar A/T G94 is an all-terrain tire for SUVs and pickup trucks.

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Yokohama Rubber reported 14.5% increase in 2023 sales revenue

The company says it broke several performance records.

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Yokohama joins non-profit promoting standardization, access to tire data

As a GDSO member, Yokohama Rubber said it will comply with industry standards promoting individual tire identification management.

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Yokohama Rubber named to CDP’s A list for addressing climate change

Yokohama Rubber said its selection was based on its responses to CDP’s 2023 climate change questionnaire.

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Yokohama Rubber reveals three-year management plan to achieve ‘hockey stick’ sales growth by 2027

The company said it will implement production strategies based on a motto of “low cost, speedy development of quality products.”

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Yokohama’s Geolandar tires win multiple classes at 2023 King of the Hammers

Yokohama’s Geolandar off-road tires for SUVs and pickup trucks finished first in three classes at this year’s King of the Hammers race.

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Yokohama Rubber commits to SBTi validation for sustainable targets

This commitment letter pledges to set and submit targets that are aligned with the SBTi’s target-setting criteria within two years.

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