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Auto Pros on the Road: Street & Strip Performance

Auto Pros on the Road puts the Babcox Media team on location in shops across the USA. This episode is sponsored by FRAM.

Auto Pros On The Road: Byrne’s Garage, New Albany, IN

Auto Pros on the Road is a video series that presents the Babcox Media team on location. Sponsored by Autolite.

Babcox Media’s Auto Pros on the Road Visits Byrne’s Garage

Auto Pros on the Road puts the Babcox Media team on location in shops across the USA. This episode is sponsored by Autolite.


Capitalizing on the Winter Tire Opportunity

It’s a frigid February morning in Chicago. The kind of

Industrial Tires Get a Lift From

The industrial market – dominated by forklifts, telehandlers and container

Nokian Tyres Revamps All-Terrain Lineup

As the light truck segment has grown, customers are asking

OE vs. Replacement Tires

OE tires are what you find on your car when you purchase a new vehicle, and tire manufacturers work closely with car manufacturers to develop these. According to experts at Continental Tire, OE tires are purpose-built to bring out the unique characteristics of a vehicle and optimize performance. This is necessary because not all vehicles […]

Tips for TPMS and Torque

When it comes to TPMS service and successful TPMS programs, you have to have consistent practices like testing the system before touching it, changing out service kits every time a tire is removed from a wheel and making sure programming tools stay up to date. And one crucial thing you don’t want to overlook is […]

Why Everyday Training Helps Technicians

You may be blocking off several hours or days for employees to accomplish their training, whether it be on new industry tools, tires or company best practices and policies in the repair process. But, it seems like shops are busier than ever before, and it can be difficult to find time to schedule training for […]

News & People

SRNA Promotes Toby Beiner to Chief Financial Officer

New Sumitomo Rubber North America (SRNA) President and CEO Darren Thomas has appointed Toby Beiner as chief financial officer, overseeing both Falken Tires and Dunlop Motorcycle Tires, effective immediately. Prior to his time at SRNA, Beiner earned his MBA from the University of Southern California and served in several senior-level...

Goodyear Names Senior Director Of Investor Relations

The Goodyear Tire & Rubber Company announced that Christian Gadzinski has been named senior director of Investor Relations. He reports to Christina Zamarro, vice president, Finance & Treasurer. Prior to this appointment, Gadzinski was a director and general manager within Goodyear’s Commercial Truck Tire & Service Centers. He joined Goodyear...

Brison Named President of Hankook Tire North America

Hankook Tire announced that Curtis Brison has been named president of Hankook Tire North America (formerly Hankook Tire America). He succeeds Sooil Lee, who remains CEO of Hankook Tire & Technology. Additionally, Robert Williams has been promoted to senior vice president of truck, bus and radial (TBR) sales. Jong Jin...

Continental Appoints New Tire Heads for Asia, Europe

Continental started the new business year with new heads of its passenger car and truck tire replacement business in the EMEA (Europe, Middle East, and Africa) and APAC (Asia-Pacific) regions.

How Tire Dealers Gave Back in 2021

Tire Review takes a look back at how tire dealers supported their communities in 2021, from donating to various organizations, events, volunteering and more.

BKT USA President Mehta to Retire; Kershaw To Take the Helm

Kershaw joined BKT USA in 2018 and has enhanced BKT product distribution in the U.S. by adding a warehouse in Kansas City, upgrading its U.S. HQ and expanding BKT’s presence in the construction and mining sectors, the company said.

Pirelli Supports Berry College Longleaf Pine Project

Pirelli North America is partnering with the Berry College Longleaf Pine Project, a collaboration between the college and The Nature Conservancy in Georgia to restore rare and essential longleaf pine habitat, just north of Rome, GA, a few miles away from Pirelli’s U.S. factory. The mountain is part of the...

Akebono Announces AAPEX 2021 Trivia Contest Winners

The Akebono team presented visitors of their AAPEX booth in Las Vegas with trivia questions to test their knowledge of Akebono. The contest was designed to bring awareness to the companies 40-plus years of OEM, OES and aftermarket expertise in North America, and even challenge the company’s closest followers. “A...

U.S. AutoForce To Acquire Max Finkelstein Inc.

U.S. AutoForce, a division of U.S. Venture, will acquire tire distributor Max Finkelstein, Inc., headquartered in Astoria, New York. The acquisition is expected to close Jan. 31 and Max Finkelstein will operate as a division of U.S. AutoForce under the management of the current leadership team. Founded in 1919 with...

Pirelli Creates Tire for All-Electric Ford Mustang Mach-E GT

Pirelli has equipped the new 2021 Ford Mustang Mach-E GT Performance Edition, the version of the first all-electric SUV produced by the Blue Oval, with its family of P Zero tires. A new technical collaboration between the two companies has resulted in a specific Pirelli P Zero UHP tire that...

Falken Tires Named Sponsor of Monster Energy Supercross

Falken Tires will return to the 2022 Monster Energy AMA Supercross series as an official sponsor joining sister brand Dunlop Motorcycle Tires. The two brands will work together on a dual-branded activation at nine rounds of the exciting stadium and in-field racetrack series. Falken Tires and Dunlop Motorcycle tires are...

Kenda Americana Launches New Aluminum Wheels

Kenda Americana Tire and Wheel recently launched its new AM03 and AM04 aluminum wheels designed for the RV and marine trailer markets. Available in the six sizes most popular for trailer tires, the new wheels are made of cast alloy aluminum for solid balance and performance with lower rolling resistance....


Vredestein’s Growth & 2022 Plans [Audio]

On the heels of its latest all-terrain tire launch with the Pinza AT, the Vredestein brand is making its mark in the North American market. So, what does the brand have planned for 2022? And what about down the line? In this episode of What’s Treading with Tire Review, presented by AAPEX 2022, we’re joined...

Craig Tate: The Most Important KPI in the Tire Business (Podcast)

Think of your favorite sports team. At the height of their success, you probably knew their record, some of the players’ stats and all the commentary around what was being said about the team. Now, apply that mindset to your business. That’s what Craig Tate, former owner of Tate Boys...

Roger McCollum on Commitment to Industry [Podcast]

Roger McCollum, chairman and CEO of NA Williams, began his long career in the automotive aftermarket at Ken Tool Co., in Akron, Ohio, where he served in a variety of sales and management positions, eventually advancing to national sales manager. He joined N.A. Williams Co. in 1984 and currently serves as...

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