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Video: TPMS Install Tricks to Save Time and Money – Pt. II

Tire Review's Maddie Winer has a few troubleshooting tips to make your next TPMS install go smoothly, from the Tire Review Continental Tire Garage Studio at Babcox Media.

Video: When Should the Tires be Replaced?

Tire Review's David Sickels has three factors to consider if you’re wondering whether the customer might be due for a replacement, from the Tire Review Continental Tire Garage Studio at Babcox Media.

Video: Measuring Tire Performance Using a Spider Chart

How do Continental Tire engineers manage tire tradeoffs and measure performance improvements? We explain using Continental's new ExtremeContact DWS06Plus. This video is sponsored by Continental Tire.

News & People

TECH Marketing Team Gets New Senior Product Manager

Brian Haggerty's experience working for companies like Michelin, Myers Industries and Bandag has given him a wide range of knowledge and expertise in the automotive, commercial/fleet, OTR and agriculture tire markets, TECH says.

Kumho Tire Appoints New CEO, President

Il Taik Jung was previously the company's vice president of the research and development division.

Yokohama Makes Organizational Changes

Jeff Barna, president of Yokohama Tire Corp., has been promoted to president and CEO of the company in a slew of organizational changes announced by the company.

Martins Industries Adds David Martin to its Team

David Martin brings more than 20 years of sales management and marketing experience within the automotive aftermarket industry.

Goodyear Makes Leadership Changes After Cooper Acquisition

Goodyear has named Ryan Patterson as senior vice president, business integration (left), and Nathaniel Madarang as president of Goodyear Asia Pacific.

Goodyear Names SVP, Global Operations, CTO

Christopher P. Helsel, 55, joined Goodyear in 1996 and has been in his most recent role since 2017.

Fountain Tire Announces New C-Suite Appointments

Jason Herle (left) will assume the new role of COO, Cathy de Kock Gordon (center) will take on the role of CFO, and Shad Smereka (right) will become vice president, people & customer experience.

Snap Finance Partners with Affirm

Retailers using Snap Finance can now seamlessly integrate Affirm’s additional financing options to offer alternative payment options.

TBC Donating to its Charity When Associates Get Vaccinated

When completed COVID-19 vaccination cards are submitted by TBC associates to human resources, a donation will be made to Helping Hands, the company’s associate-funded 501(c)(3) organization.

Epicor ISE Offers Access to TireConnect by Bridgestone

TireConnect helps automotive service providers increase revenue by expanding into the retail tire category, Epicor says.

New SEMA Garage Planned in Michigan

SEMA says manufacturers will have access to advanced product-development tools and equipment, an emissions testing lab, an ADAS research and development center, and technicians who will help bring products to market.

Apollo Enters North American Commercial Tire Market

The company plans to have 13 SKUs released this year and will expand to 23 SKUs by the second half of 2022. A total of 45 SKUs, covering 90% of the marketplace, will be available by 2024.


TIA: Transitioning to Virtual Training Amid COVID

Kevin Rohlwing, senior vice president of training for the Tire Industry Association, delves into the challenges and opportunities of transitioning in-person, hands-on TIA training sessions, which made up a majority of its training and a large chunk of its revenue, to a virtual environment.

Podcast: Private Equity in the Tire Industry

In this episode of What's Treading with Tire Review, we dig into the process of how private equity firms work with shops and what they look for in an acquisition.

Podcast: Capitalizing on Virtual Communication with K&M Tire

In this episode, we talk with Dave Miller, director of marketing for K&M Tire, about the company’s adaptability during the pandemic and how it executed its first-ever virtual trade show.

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