The survey revealed that only 41% of retailers actually stocked cold weather tyres (CWTs), and more than 85% thought that motorists still saw CWTs as snow tyres.
Commenting on the survey, NTDA Director Richard Edy said: “Cold Weather Tyres have always been regarded as a niche market in the U.K., unlike other Northern European Countries where the market is firmly established even in those countries where the weather conditions are very similar to the U.K.
"The potential for these specialist tyres, which perform significantly better in temperatures below 7°C, is very exciting. We see initial sales centring on the more discerning motorists who demand the very best performance from their vehicle, and tyres. I am delighted that so many retailers share our view that this market should be developed.”