4JET Technologies is set to introduce a solution to individually mark every tire with a unique and permanent QR code that can be identified with most smart phone camera apps at the Tire Technology Expo in Cologne.
The Scannect solution—short for “scan and connect” —allows for the tracing of tires through their life cycle. The high contrast engraving can be read using public domain apps available for Apple iOS or Android devices.
Such a direct link provides advantages for all stages of the tire value chain:
- Manufacturers can get to know their end customers and address them with specific marketing campaigns.
- OE car tire manufacturers can employ QR codes as a means of assuring traceability and reducing the impact of product recalls.
- Commercial fleet managers can use laser markings to organize inventory, track usage and prevent theft.
- End customers can retrieve valuable technical and commercial information about their tire specs, suitable replacements or quickly enter online market places for replacements or to sell used tires.
The proprietary process, comprising special optics, laser parameters and control software integrated in 4JET´s standard marking systems is now commercially available.