2019 Newsmakers: Hankook Tire America - Tire Review Magazine

2019 Newsmakers: Hankook Tire America

Hankook Tire released the Dynapro AT2 and Dynapro MT2 and announced its 2019 Hankook Heroes program recognizing America’s veterans. Find out what's in store for 2020.

We are showcasing 2019 “Newsmakers” — companies that have made headlines in the past year with tire-related news about new technology, plant openings, marketing initiatives, dealer program updates, product launches and more — that made the list as determined by top engagement on tirereview.comAfter a brief overview of each Newsmakers’ newsworthy item(s), you’ll find a company executive’s answer to this question: What can dealers expect from your company in 2020, highlighting key dealer-focused initiatives, programs and events?

News in 2019

Hankook Tire released the Dynapro AT2, a redesigned all-terrain tire manufactured at its flagship plant in Clarksville, Tennessee, as well as other facilities, that improved upon its predecessor AT-m with availability in even more sizes. It also launched the Dynapro MT2, its newest off-road tire. In addition, the company announced its 2019 Hankook Heroes program recognizing America’s veterans and giving them a chance to win a set of Hankook tires.


Hosung Suh, President:

“Hankook Tire is looking forward to adding several new products and sizes in 2020 across passenger car, light truck and commercial segments with exciting rollouts planned. In the light truck passenger segment, Hankook is launching additional sizes of the Dynapro MT2 tire designed for extreme off-road performance. Adding to the passenger product suite, Hankook plans to unveil two new tires to satisfy the growing GT segment as well as a new all-weather tire.

“As for commercial lines, Hankook will launch application-specific products, which includes expanding the E-3 (energy, economy and environment) Max Long Haul products and adding a wide base super single drive tire. Additionally, Hankook will release a Smart City AU04 optimized for urban transportation and city traffic. Continued facility constructions and urban developments in 2020 will look to strengthen and expand Hankook’s TBR network and growing American driver demand. 

“One of Hankook’s key initiatives for 2020 is to further strengthen our relationships with our dealer partners, executed through high-touch dealer interactions, customer promotions and a new online platform. Hankook will create opportunities for dealers to interact with our products in real-time, such as driving events and training activities, so that they can experience and better understand the features and benefits of our expansive tire offerings. Hankook will also continue to offer consumers rebate promotions, which will help to drive sell-out and industry demand. 

“Regarding 2020 commercial initiatives, Hankook is increasing the number of fleets in our National Account Program providing dealers with additional sales opportunities accomplished through enhancing our Emergency Road Service (ERS) Program, assisting upfront and scaling developments as well as network service opportunities and associated ERS services. Maintaining close relationships with dealer and distribution networks will help ensure shipping and logistic efficiencies among key product lines for all segments.”

For more of Tire Review’s 2019 Newsmakers, click here.

Check out the rest of the December digital edition of Tire Review here.

You May Also Like

Goodyear names Nicole Gray SVP and chief HR officer

The company also announced Gary VanderLind, senior VP and chief human resources officer, will retire July 1.


Goodyear Tire & Rubber Company revealed the planned retirement of Gary VanderLind, senior VP and chief human resources officer and the appointment of Nicole Gray as his replacement, effective July 1.

"Gary has been part of the culture and fabric of Goodyear for nearly 40 years, starting in our company-owned retail business and then pursuing a path in HR," Mark Stewart, CEO and president, said. "There is nothing more important to Goodyear than our associates, and Gary has been instrumental in building organizational capability and associate engagement, whether at manufacturing plants, in our businesses, or his most recent role leading the function globally. It has been my pleasure to work with Gary, and I'm truly happy for him to embrace the next chapter of life with his family."

Autel Energy Showcases EV Charging Solutions, Electrified Bronco at CES

At CES, Autel Energy showcased its suite of EV charging solutions and an electrified 1969 Ford Bronco.

2019 Newsmakers: Bridgestone Americas

Nearly all products in the Firestone family of tires have been upgraded over the past three years, and Bridgestone is on track to have all of its consumer tire portfolio across both the Bridgestone and Firestone brands either upgraded or replaced by the end of 2020.

2019 Newsmakers: Nokian Tyres

Nokian Tyres opened its first U.S. manufacturing facility and launched numerous new products. See what’s in store for 2020.

2019 Newsmakers: Nexen Tire America

Nexen Tire opened its North American Technology Center and debuted the Roadian GTX. Find out what’s in store for 2020.


Other Posts

Former Firestone executive and grandson of Harvey S. Firestone dies in Maryland

Following service in the U. S. Army, Kimball Firestone joined The Firestone Tire & Rubber Company in 1964 in Akron.

Continental Tire to rebate customers up to $200 on qualifying tires

Qualifying tires include the ExtremeContact Sport02, ExtremeContact DWS06 Plus and more all-season touring tires.

Over half of drivers say they would delay driving in bad weather

Driving in bad weather is the top challenge for drivers (25%), followed by driving in unfamiliar places (17%) and changing a flat tire (15%).

Schaeffler launches Fun-in-the Sun 10K follower Facebook giveaway

The Fun-in-the-Sun promotional giveaway items include a Weber Grilling Kit, Yeti cooler, JBL speaker and Ray-Ban Aviators.