2015 Tire Leadership 21 Class Graduates - Tire Review Magazine

2015 Tire Leadership 21 Class Graduates

Tire Leadership 21, a two week- educational program for tire dealers, graduated another class of participants last month.

Tire Leadership 21 was specifically designed to develop the next generation of professionals who work in tire retail, commercial and retread environments. The program covers a wide range of business, management and leadership topics that are critical to the success of the independent tire and service industry.

“Both the material presented and the faculty exceeded expectations,” said Patrick Smith of Matthews Tire, Green Bay, Wis. “I feel that I am better prepared for future responsibilities because of my Tire 21 experience. It’s a first-class program that focuses on the skills that are important to current and future business leaders.”

The program was created through a unique collaboration between a group of leading tire dealers – the Center for Tire and Service Education – and Northwood University.

Gold Level Sponsors of Tire Leadership 21 included American Tire Distributors, Continental, and Marangoni Tread North America. Each company generously donated scholarship funding that reduced each attendee’s tuition payment.

The program’s structure features a pair of one-week, on-campus sessions. Session I was hosted in late March at Northwood’s campus in Midland, Mich. Participants reconvened mid-September at Advance Auto Parts headquarters in Raleigh, N.C. At the conclusion of the program, participants were required to complete an individual project that had to deliver $25,000 in annual, additional revenue or savings to their employers.

Academic support for the program comes from Northwood University. Faculty for Tire Leadership 21 came from a combination of Northwood’s DeVos Graduate School of Management and subject-matter experts from within the tire and service industries. The program also included top-level guest speakers, such as Continental Vice President Bill Caldwell.

The program included a range of university-level tire dealer focused business, management and leadership subjects:

  • Finance
  • Accounting
  • Business Strategy
  • Management
  • Corporate Vision
  • Leadership
  • Operations
  • Industry Trends
  • Marketing & Social Media
  • Team & Corporate Culture
  • The Customer Experience
  • Critical Thinking
  • Problem Resolution

The next Tire Leadership 21 program will begin in early 2016, with the first session hosted April 10-15 at Northwood’s campus in Midland, Mich. The second session will be held Sept. 11-16 in Raleigh, N.C. The program fee is $5,995 and includes everything except for travel and lodging. For more information and to register, please visit www.universityoftheaftermarket.com or call 1-800-551-2882.


You May Also Like

CMA, Double Coin appoint new regional sales manager

Patrick Etheridge, a Marine Corps combat veteran, will serve as regional sales manager for the mid-south/Rocky Mountain region.


CMA and Double Coin have appointed Patrick Etheridge as regional sales manager for the mid-south/Rocky Mountain region. Etheridge, a Marine Corps combat veteran, began his tire career at Bridgestone Firestone in 2004. He rose to district manager for the GCR organization and transitioned to RDH Retreading in 2013.

Beginning in 2015, Etheridge worked for GiTi Tire (USA) as a key client leader and Prinx Chengshan Tire North America as VP of sales.

BKT awarded as Top Exporter at International Customs Day 2024

The award was presented to BKT because of its commitment to providing products and services to its customers across 163 countries.

Chapel Hill Tire partners with NCTAP on early automotive education

The partnership provides training and education to high school students through an apprenticeship program.

Yokohama’s Geolandar tires win multiple classes at 2023 King of the Hammers

Yokohama’s Geolandar off-road tires for SUVs and pickup trucks finished first in three classes at this year’s King of the Hammers race.

Dunlop Motorcycle Tires promotes Chad Geer

Geer will be Dunlop Motorcycle Tires’ new director of MC product, marketing & motorsports.


Other Posts

Gallery: 2024 Off-the-Road Tire conference

Check out some of the highlights from this year’s OTR Tire Conference, featuring speakers on OTR service safety, economic outlooks and other trends.

Apollo Tyres introduces new recycling initiative

Apollo will repurpose the pledged (used) tires and use the recycled rubber crumb to create football pitches for the underprivileged.

Nominations for 2024’s Top Shop award are now open

Are you the next Top Shop? Do you know an independent tire dealer who deserves this honor? Nominate a shop today!

Nokian Tyres receives A- sustainability score from CDP

This is the fourth consecutive year that Nokian Tyres has received an A- for its climate work.