2012 Consumer Profile - Tire Review Magazine

2012 Consumer Profile

Drivers. Customers. Consumers. Patrons. Guests. Whatever you call them, they’re the ones you count on to make your cash register sing.

But do you really know about them and how they approach the entire tire and vehicle service business? What they like about your shop or your competition? What about the brands you carry? What pushes their purchase decision? How loyal are they to you – or the tire brands you represent?

Thanks to the work of Marketplace Insights, we take you inside the mind of real-world tire and service buyers. Marketplace Insights conducts national and local customer attitude studies for numerous tire dealers and tire companies.

Click here to see the 2012 Consumer Profile.

For the national study this Consumer Profile was drawn from, Marketplace Insights conducted 13,000 online interviews with recent tire and service buyers in 26 metro markets across the U.S. Those 26 markets represent an estimated 55% of the total retail replacement consumer tire demand in the U.S.

This report came from January-February 2012 interviews with recent tire and service buyers, with the results distilled into detailed national and metro market reports measuring buyer actions, thought processes and loyalty.

For more information about this study or Market­place Insights’ other research offerings, contact John Montgomery at [email protected] or at 920-487-8020.

To see previous years’ Consumer Profile studies, click here.

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